Omperlodge said:
I think how they have applied inflation has hurt their business more than anything else. They want to maintain their old margins at new higher costs. For instance, if your costs where $3 and you sold it for $10 you made $7. Now your costs are $6 and instead of going to $13 you go to $20. This runs off customers and you don't even notice it at first because those that do still come are covering the 50% drop in customers. Then those stop coming and you go out of business.
Another problem is that many of them are looking at increased costs from the 3rd party companies and refuse to correct it. They all think that the 3rd party delivery companies are a necessity in today's environment and are scared to increase their pricing on the platform to discourage orders. They may go up a little to help cover some of the cost, but not the full 20-30%. This difference has to be made up by the dine in customers.
Pretty entertaining that the consumers that use DD/Uber the most are the ones that complain they have no money, yet can afford inflated pricing on the apps. As well hurting the entire industry by increase pricing across the board to cover the cost of the apps.

