Budweiser figures it out, ad wise.

7,851 Views | 101 Replies | Last: 1 day ago by aggiehawg
Deerdude
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cena05 said:

These are just advertisements with the sole purpose of getting to buy their product. If that one stunt (you know which one) had worked, then their ads would lean more that way, and we wouldn't have this. Don't let an ad sway you.


But Dos Equis brought back The Most Interesting Man in the World.
sleepybeagle
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AG
From the same folks that brought us this ad!

sleepybeagle
Deerdude
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That was classic with the models they chose to use.
annie88
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BQ78 said:

No amount of cute animals would get me to drink their swill and that was before they were stupid.


Irrelevant to the fact that the ad is very good. Nothing they put out would make you drink it, but that's not the point of this post. Now you can say the whole point of advertising is to get people to buy their products and that is true and this won't work on some people, but the fact of the matter is it's a good ad.

Sometimes people as well as companies can realize their mistakes and try to correct it. If we never allow for anyone to correct their mistakes then that's kind of sad. There has to be a chance at redemption in some cases.

Plus, how can anybody hate horses, eagles and that song.
“Some people bring joy wherever they go, and some people bring joy whenever they go.” ~ Mark Twain
munch96
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Good commercial, or at least it's better than seeing Shane Gillis run around in sip gear
BusterAg
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Only going to take another half decade of these types of commercials for the public to generally forget about Bud ******.

It's a good commercial, but one commercial run is not going to do it.

Bud light tastes funny because most of the fermentables are corn. It tastes to me like someone dropped a bunch of baseball-card quality chewing gum in the fermenter.
Lathspell
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I mean... good commercial, but it ain't getting me to drink that swill.
Aggie Spirit
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HollywoodBQ said:

Imagine the liberal outrage at Budweiser once they find out that the band used to perform in front of a gigantic Confederate Flag.




Oops
BQ78
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Have they corrected the recipe of their swill, if not your point is irrelevant? That is their only redemption.
annie88
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BQ78 said:

Have they corrected the recipe of their swill, if not your point is irrelevant? That is their only redemption.


There have been plenty of products over time that have some of the best commercials, but it didn't make me buy them. So yeah, it didn't work but you still remember them 30 to 40 years later. You can just enjoy the commercial for being a funny/beautiful/creative commercial. Or I can.
“Some people bring joy wherever they go, and some people bring joy whenever they go.” ~ Mark Twain
Martin Q. Blank
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I guess they're going back to the fratty, out of touch branding.

https://www.foxnews.com/media/bud-light-marketing-vp-inspired-update-fratty-touch-branding-inclusivity
BQ78
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AG
Commercials make me hit the quick view on the remote, no matter their creativity, etc, etc. I hate it whenever all 6 channels are on commercials . That's when I go to the bathroom or grab another not a Budweiser product.
TexAgs91
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Still no apology?
No, I don't care what CNN or Miss NOW said this time
Ad Lunam
American Hardwood
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They took the 20 and never acknowledged the truth of it nor asked forgiveness because the still, at a minimum, fear offending the 20. I can't support that.
The best way to keep evil men from wielding great power is to not create great power in the first place.

In Europe: Left wing, right wing...same bird.
annie88
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BQ78 said:

Commercials make me hit the quick view on the remote, no matter their creativity, etc, etc. I hate it whenever all 6 channels are on commercials . That's when I go to the bathroom or grab another not a Budweiser product.


I very rarely see commercials anymore because I mostly stream everything. It's pretty much only when I'm watching sports that I see them. I can just appreciate the creativity.
“Some people bring joy wherever they go, and some people bring joy whenever they go.” ~ Mark Twain
King of the Dairy Queen
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lynyrd skynyrd is the greatest rock band.

If you fall for that youre not gonna make it.
aggiehawg
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annie88 said:

BQ78 said:

Have they corrected the recipe of their swill, if not your point is irrelevant? That is their only redemption.


There have been plenty of products over time that have some of the best commercials, but it didn't make me buy them. So yeah, it didn't work but you still remember them 30 to 40 years later. You can just enjoy the commercial for being a funny/beautiful/creative commercial. Or I can.

Now I never watched Madmen but I did grow up watching the commercials in the 60s and 70s. Can still remember them vividly, even their products. Angie Dickson and Burt Bacharach for Martini and Rossi. Orson Wells for cheap wine. Edie Adams for cigars and of course all of the cigarette commercials. Lucky Strike, Tarleton, Benson and Hedges, Virginia Slims, Winston and Marlboro Man.

Time to make the donuts. I can't believe I ate the whole thing. Mr. Whipple squeezing the Charmin. Madge and Palmolive dish detergent for a manicure. Could go on and on.
sanangelo
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I own a bar. Bud Light still sells. The primary demographic group consuming it is hispanic men. I don't think hispanic men fully got the mulvaney transvestite thing.

Ultra is 55% of bottle + keg sales. Probably all the former gringo Bud Light patrons switched to Ultra. Still, Ultra is a Budweiser brand.

No one in San Angelo carried Shiner, but being of German descent from Hallettsville, I started serving Shiner/Shiner Peach draft/bottles and if the beer distributer ever has in in stock, the Shiner TexHex Bruja IPA on draft. The latter is the best darned beer ever brewed. Hispanics don't drink Shiner, though. They still like Bud Light.
San Angelo LIVE!
https://sanangelolive.com/
annie88
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Mad Men is actually a very good show.

But I agree with you. I'm sure there's been commercials over time that have made me want to try something but in general it's not going to completely change my attitude on whether I'm going to drink or eat or buy something. I hate coconut and sweet potatoes and no matter of any kind of commercial would ever get me to try them. Doesn't mean I couldn't laugh at it though if they ever had one.

Because when we were growing up, you couldn't fast forward through commercials so unless you went to the bathroom or just didn't pay attention, they were there. I can still sing the jingles to many, many commercials to this day.

A few months ago we were at my brother's house and my niece and nephew who are in their mid to late 20s were there and I started singing the Fig Newton song from the commercial (remember the dancing fig Newton) and they were laughing about it and then I started singing other commercial jingles that were popular, and my sister-in-law and brother were just chiming in and they both looked at this like how in the world do you guys know and remember all these? I'm like because we heard them all the time.

On a tangent note about 25 years ago, I saw Barry Manilow in concert in Houston at the Cynthia Woods pavilion and I was not aware of how many famous commercial jingles that he wrote. He sang a lot of them and it was like wow I knew every single one of these.

notably "I am stuck on Band-Aid, 'cause Band-Aid's stuck on me!" for Band-Aid, "Like a Good Neighbor" for State Farm, and "You Deserve a Break Today" for McDonald's**, alongside others for Stridex, KFC, Dr. Pepper, Pepsi, and Dodge. He also wrote the "Toilet Bowl Blues" for Green Bowlene cleaner.
“Some people bring joy wherever they go, and some people bring joy whenever they go.” ~ Mark Twain
One Eyed Reveille
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Its probably a transgender mare or an illegal immigrant Eagle from Canada
annie88
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I hardly drink beer anymore, but when I do, I like the Michelob Ultra, so yes, basically Budweiser. But when I was younger, I'd drank mostly Miller light and Bud Light with an occasional corona. I've never really liked the Dos Equis things like that and I don't like thick or dark beer.

I never cared for Coors. I do remember having a few pearl lights back in the day, but they were god awful.
“Some people bring joy wherever they go, and some people bring joy whenever they go.” ~ Mark Twain
aggiehawg
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Writing jingles was a pretty lucrative job for many songwriters just starting out. Vaguely remembered that about Manilow although I wouldn't have been caught dead at a Manilow concert, whereas I almost was caught dead when a roommate convinced me to go with her to a Commodores concert in Houston. I think we were two of about a hundred white people in that giant venue. LOL.
annie88
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Do you remember the Robert Conrad ones with him asking you to knock the battery off his shoulder?

Come on, I dare you to knock this off!



“Some people bring joy wherever they go, and some people bring joy whenever they go.” ~ Mark Twain
annie88
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aggiehawg said:

Writing jingles was a pretty lucrative job for many songwriters just starting out. Vaguely remembered that about Manilow although I wouldn't have been caught dead at a Manilow concert, whereas I almost was caught dead when a roommate convinced me to go with her to a Commodores concert in Houston. I think we were two of about a hundred white people in that giant venue. LOL.


This was probably in the late 90s when I saw him and honestly, it was a great concert. I get that some people don't like him, but I have a very wide taste of music. I like the Commodores, I love the Eagles, Boston, I love a lot of 70s 80s music.
“Some people bring joy wherever they go, and some people bring joy whenever they go.” ~ Mark Twain
aggiehawg
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annie88 said:

aggiehawg said:

Writing jingles was a pretty lucrative job for many songwriters just starting out. Vaguely remembered that about Manilow although I wouldn't have been caught dead at a Manilow concert, whereas I almost was caught dead when a roommate convinced me to go with her to a Commodores concert in Houston. I think we were two of about a hundred white people in that giant venue. LOL.


This was probably in the late 90s when I saw him and honestly, it was a great concert. I get that some people don't like him, but I have a very wide taste of music. I like the Commodores, I love the Eagles, Boston, I love a lot of 70s 80s music.

After college and law school, the only group that could bring me out to a concert was The Rolling Stones. Think I saw them four times within ten years. And I traveled to see them. LA, Denver, Albuquerque, Atlanta.
Hill08
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What was the name of the idiot lib that green lighted the commercial? Also, where is she employed?
aggiehawg
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Hill08 said:

What was the name of the idiot lib that green lighted the commercial? Also, where is she employed?



Fired.
HollywoodBQ
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sanangelo said:

I own a bar. Bud Light still sells. The primary demographic group consuming it is hispanic men. I don't think hispanic men fully got the mulvaney transvestite thing.

I was at a Catholic cemetery yesterday and I saw a grave with a Hispanic male name and somebody had left an unopened can of Bud Light on the headstone.
agracer
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aggiehawg said:



Cool visuals.

If they'd done that immediately after the Mulvany dust up, America would have forgiven them and moved on.

Even better, made a parody of the "I love you man" Bud Light commercial making fun of themselves, we would have laughed and forgotten about it all.
aggiehawg
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Quote:

If they'd done that immediately after the Mulvany dust up, America would have forgiven them and moved on.

Even better, made a parody of the "I love you man" Bud Light commercial making fun of themselves, we would have laughed and forgotten about it all.

Fully agree with that. But the adults had left the building at InBev by that time and those remaining lacked the ability to be flexible and pivot when a bad idea was proven to be a very bad idea.

Coca Cola figured that out with New Coke and listened to their customers, rectified their error and got on down the road with just a roadbump.
Mega Lops
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Olds love nostalgic stuff I guess.

That commercial is CGI/Gen AI-assisted pandering garbage.

GrogsBane
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Imagine drinking Anheuser products in 2026....
Don't Eat The Bugs
rab79
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BQ78 said:

No amount of cute animals would get me to drink their swill and that was before they were stupid.


The only thing I regret about not drinking beer is that I can't boycott Budweiser.
Maroon Dawn
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Damage has been done.

Hopefully they learn the lesson: don't hire psycho leftist ladies who hate your product and customers and want to make it for an audience on the left who don't care about your product anyway
pressitup
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aggiehawg said:

When I was a teen in the late 70s, would go to dive bars for nickel beer and pool. There were just a handful of songs always playing, over and over. Freebird was one of them, especially long form. Good times.

It'll be 50yrs next year when the plane went down.

Still remmber that night.


.........and if you wanna hear God laugh, tell him your plans.
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