According to WSJ:
- Ford is considering discontinuing the electric F-150 Lightning due to low demand and $13 billion in total EV losses since 2023.
- Ford's U.S. EV sales dropped 24% year-over-year in October, with only 1,500 Lightnings sold compared with 66,000 gas F-Series pickups.
- Mainstream truck buyers have resisted the Lightning due to high prices, starting around $50,000, and concerns about range when towing or in cold weather.