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It's not a culture problem, it's a leadership/marketing problem

3,153 Views | 30 Replies | Last: 8 mo ago by DrAg14
GymBroFisher
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If you read this, then you'll actually understand why A&M struggles before it gets deleted, because in my experience it's 50/50 about being able to talk about real problems on this site without certain things getting banned. And I'm not going to be hateful or anything, just honest.

A&M has a marketing problem that hurts it's ability to attract top coaches and even players at times.

Some things it can't control, it's not in a major city in Texas or the US. That's fine, you can actually live without that in college sports.

But some it can. However, A&M has an old school attitude about change. In some ways it's like trying to get your parents to understand that a new form of music sounds good, because they think it's the devils work.

New coaches have tried to bring changes to help with the marketing: Jimbo got a DJ - we love it. Walk out to Power under Sumlin - we loved it. Schloss got dancers, Spirit of Aggieland after the 3rd - we love it. He wanted a great stadium - i bet it would have been amazing. Coaches don't just want a good team, they want a program that is marketable. They want a game day atmosphere that helps their team win and brings in the best recruits. The top coaches want the best across the board or good luck trying to get them.

Top Marketable issues:

Fans can't boo in Kyle. Honest to God someone get an opinion from Kirby Smart about that. I think it would almost be unanimous that top coaches would want their fans to be able to put pressure on refs with booing, maybe even intimidate them. How can you put pressure on the sec for better reffing when your fans barely even show their frustration? This is a disadvantage that A&M operates with. Some coaches may even feel it's a big one. Certain schools go so far as to throwing water bottles to get calls and then everyone forgets.

I could actually name at least 3 huge ones that hurts A&M sports. But I'll stop there, but it's a marketing problem. The cultural problem is we don't have the leadership to see the long term consequences of it. Once fan support dries up from losing, it will be too late and the rebuild will be much bigger. I think that's where it's headed though.
TheDecadeSapling
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AG
Fan support isn't going anywhere.
2nd Generation Ag
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you are spot on. Coaches and Administrators have come and gone for 85 years in the big 3 sports and we still havent won anything. Its the culture of the school. We dont demand excellence. Every time we write something negative but true you get shot down.
Too Chains
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AG
I've been booing in Kyle since '09. Hissing is our worst tradition.
Ag1985
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2nd Generation Ag said:

you are spot on. Coaches and Administrators have come and gone for 85 years in the big 3 sports and we still havent won anything. It's the culture of the school. We dont demand excellence. Every time we write something negative but true you get shot down.
You say OP is "spot on" but then say it's a culture problem. Exactly the opposite of the post's title.
jagged
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AG
Horse laugh is dumb. Seems like booing is taking over but takes a while. I don't think our coaches work the refs very well either.

Marketing ain't great but getting better. The new commercial (What do we stand for?) is 1000x better than the "We're not weird" travesty.

Our facilities and game day atmosphere are good enough overall and not what drives the bus in the NIL world.

I still think it's coaching and recruiting challenges. We get ourselves over a barrel with coaching contracts - see Jimbo, G, Joni. Our assistants are often sub-par (see Addazio, Dickey, Petrino, Bateman). Nobody on Buzz's squad seems to be able
Put together an offensive strategy. Earley I think most agree was worth the gamble but is failing more spectacularly than could have possibly be imagined.

And recruiting - the vaporized 2022 football class, Buzz recruiting with ability to shoot seemingly irrelevant.

Then there's player development and getting the most out of them. How does shemar Stewart shoot up the draft boards after a relatively unremarkable year? Why does Buzz's team shoot poorly especially from outside and on free throws?

The one elite coach we had walked and likely buried the program for several years on the way out.
PeekingDuck
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AG
We have people that yell at other people to take off their hat while yelling. I don't know what else there is to say.
GymBroFisher
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jagged said:

Horse laugh is dumb. Seems like booing is taking over but takes a while. I don't think our coaches work the refs very well either.

Marketing ain't great but getting better. The new commercial (What do we stand for?) is 1000x better than the "We're not weird" travesty.

Our facilities and game day atmosphere are good enough overall and not what drives the bus in the NIL world.

I still think it's coaching and recruiting challenges. We get ourselves over a barrel with coaching contracts - see Jimbo, G, Joni. Our assistants are often sub-par (see Addazio, Dickey, Petrino, Bateman). Nobody on Buzz's squad seems to be able
Put together an offensive strategy. Earley I think most agree was worth the gamble but is failing more spectacularly than could have possibly be imagined.

And recruiting - the vaporized 2022 football class, Buzz recruiting with ability to shoot seemingly irrelevant.

Then there's player development and getting the most out of them. How does shemar Stewart shoot up the draft boards after a relatively unremarkable year? Why does Buzz's team shoot poorly especially from outside and on free throws?

The one elite coach we had walked and likely buried the program for several years on the way out.

your logic is the problem.

You blame the coaches and not thinking about why elite coaches don't want to come here and stay here. Which elite coaches have we had except Schloss? A&M got Schloss because we were the only SEC team in Texas, that was the sell to Schloss. I think if you were the AD you'd see coaching salary isn't everything, top coaches aren't looking at A&M.

Texas is much easier to sell for the coaches and it's not just because of Austin. Schloss was getting a lot of push back on changes he wanted to make like getting the dancers. It took him half a season for ticket owners to show up behind home plate (the most visible seats on tv).

Coaches want the most marketable program. If they can go to a job that's more marketable, the great coaches will because they know the value in it. Whereas the average fan can't understand the difference that it makes.

Our facilities are elite.

Game-day atmosphere is not elite, the noise and energy from the crowd is great, but there's certain things about our game-day atmosphere that definitely affects recruiting and I don't even mean cheerleaders.

A&M needs to see where's it's marketability short comings are and have the stones to make the necessary changes. It may make some people uncomfortable in the short term, but it's a good long-term decisions that win in sports/life.
Law Of The Quad
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Texas A&M was the only school in the country to be named in Fast Companies Magazine Fastest Growing Brands. We are rated higher than any school in Texas by the WSJ. It has a great brand.

You worry about booing refs and entry songs. Texas A&M is a University not the Dallas Cowboys.



watch this video 10 times
GymBroFisher
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Forment Fan said:

Texas A&M was the only school in the country to be named in Fast Companies Magazine Fastest Growing Brands. We are rated higher than any school in Texas by the WSJ. It has a great brand.

You worry about booing refs and entry songs. Texas A&M is a University not the Dallas Cowboys.



watch this video 10 times
This has very little to do with the success of the athletic department. I didn't say A&M was failing as a university or as a research institute or higher level educator.

You'd be shocked to hear Harvard and MIT aren't winning natties every year I guess.
DGrimesAg92
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GymBroFisher said:

If you read this, then you'll actually understand why A&M struggles before it gets deleted, because in my experience it's 50/50 about being able to talk about real problems on this site without certain things getting banned. And I'm not going to be hateful or anything, just honest.

A&M has a marketing problem that hurts it's ability to attract top coaches and players at times.

Some things it can't control, it's not in a major city in Texas or the US. That's fine, you can actually live without that in college sports.

But some it can. However, A&M has an old school attitude about change. In some ways it's like trying to get your parents to understand that a new form of music sounds good, because they think it's the devils work.

New coaches have tried to bring changes to help with the marketing: Jimbo got a DJ - we love it. Walk out to Power under Sumlin - we loved it. Schloss got dancers, Spirit of Aggieland after the 3rd - we love it. He wanted a great stadium - i bet it would have been amazing. Coaches don't just want a good team, they want a program that is marketable. They want a game day atmosphere that helps their team win and brings in the best recruits. The top coaches want the best across the board or good luck trying to get them.

Top Marketable issues:

Fans can't boo in Kyle. Honest to God someone get an opinion from Kirby Smart about that. I think it would almost be unanimous that top coaches would want their fans to be able to put pressure on refs with booing, maybe even intimidate them. How can you put pressure on the sec for better reffing when your fans barely even show their frustration? This is a disadvantage that A&M operates with. Some coaches may even feel it's a big one. Certain schools go so far as to throwing water bottles to get calls and then everyone forgets.

I could actually name at least 3 huge ones that hurts A&M sports. But I'll stop there, but it's a marketing problem. The cultural problem is we don't have the leadership to see the long term consequences of it. Once fan support dries up from losing, it will be too late and the rebuild will be much bigger. I think that's where it's headed though.



I'm thinking of vacationing in that big city Tuscaloosa this year, but if that falls through, we're headed to Norman.
GymBroFisher
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DGrimesAg92 said:

GymBroFisher said:

If you read this, then you'll actually understand why A&M struggles before it gets deleted, because in my experience it's 50/50 about being able to talk about real problems on this site without certain things getting banned. And I'm not going to be hateful or anything, just honest.

A&M has a marketing problem that hurts it's ability to attract top coaches and players at times.

Some things it can't control, it's not in a major city in Texas or the US. That's fine, you can actually live without that in college sports.

But some it can. However, A&M has an old school attitude about change. In some ways it's like trying to get your parents to understand that a new form of music sounds good, because they think it's the devils work.

New coaches have tried to bring changes to help with the marketing: Jimbo got a DJ - we love it. Walk out to Power under Sumlin - we loved it. Schloss got dancers, Spirit of Aggieland after the 3rd - we love it. He wanted a great stadium - i bet it would have been amazing. Coaches don't just want a good team, they want a program that is marketable. They want a game day atmosphere that helps their team win and brings in the best recruits. The top coaches want the best across the board or good luck trying to get them.

Top Marketable issues:

Fans can't boo in Kyle. Honest to God someone get an opinion from Kirby Smart about that. I think it would almost be unanimous that top coaches would want their fans to be able to put pressure on refs with booing, maybe even intimidate them. How can you put pressure on the sec for better reffing when your fans barely even show their frustration? This is a disadvantage that A&M operates with. Some coaches may even feel it's a big one. Certain schools go so far as to throwing water bottles to get calls and then everyone forgets.

I could actually name at least 3 huge ones that hurts A&M sports. But I'll stop there, but it's a marketing problem. The cultural problem is we don't have the leadership to see the long term consequences of it. Once fan support dries up from losing, it will be too late and the rebuild will be much bigger. I think that's where it's headed though.



I'm thinking of vacationing in that big city Tuscaloosa this year, but if that falls through, we're headed to Norman.
are you making a point?
Gil Renard
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AG
Too Chains said:

I've been booing in Kyle since '09. Hissing is our worst tradition.
Gil Renard
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AG
Were the number 1 thing in the state people hate or love.
Gil Renard
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AG
2nd Generation Ag said:

you are spot on. Coaches and Administrators have come and gone for 85 years in the big 3 sports and we still havent won anything. Its the culture of the school. We dont demand excellence. Every time we write something negative but true you get shot down.


We've won conference championships peach bowls cotton bowls orange bowls Omaha trips in 13 years. Not the end goal but we have raised the bar.
Gil Renard
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AG
And a heisman. Not happy about any of that but we are way more relevant than 2000-2012
one safe place
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GymBroFisher said:

Top Marketable issues:

Fans can't boo in Kyle.

I could actually name at least 3 huge ones that hurts A&M sports. But I'll stop there, but it's a marketing problem.
So we can't boo and that hurts our marketing? lol. Issues is plural, name the other two. But if as silly as not being able to boo, forget I asked!
85AustinAg
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AG
GymBroFisher said:
Top Marketable issues:

Fans can't boo in Kyle.

I could actually name at least 3 huge ones that hurts A&M sports. But I'll stop there, but it's a marketing problem.

This is without a doubt one of the dumbest things I've read on here.

Corps block, no cheerleaders or dance team to show on the sidelines during the game - yes. Booing?
Jugstore Cowboy
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AG
OP you're really overthinking this. You need to watch a couple big games sitting with the folks on the West side, and you'll learn that watching a football game is really as simple as sitting completely still and silent for 3 and a half to 4 hours, waiting for the reverend to let us know when it is time to leave by assuring us that we will be reunited with our loved ones in the next life.

If you watch the entire game with the solemnity of an open casket funeral, then your mood can't possibly drop any lower when the boys run out of time and get outscored again.
Class of 65
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AG
How is writing anything on Texags going to solve a problem?
cevans_40
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AG
The problem is that every some slapdick high school coach in the state of Texas that didn't go to a major Texas college is a diehard sip boner and they push kids to Austin for some idiotic reason. These guys/girls make up about 70% of the coaching population in Texas. If you don't believe me, just take a drive through Huntsville or Nacogdoches and look at all the cars on campus with Texas bumper stickers. It's the most puzzling thing ever.
Ugly
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AG
GymBroFisher said:

If you read this, then you'll actually understand why A&M struggles before it gets deleted, because in my experience it's 50/50 about being able to talk about real problems on this site without certain things getting banned. And I'm not going to be hateful or anything, just honest.

A&M has a marketing problem that hurts it's ability to attract top coaches and even players at times.

Some things it can't control, it's not in a major city in Texas or the US. That's fine, you can actually live without that in college sports.

But some it can. However, A&M has an old school attitude about change. In some ways it's like trying to get your parents to understand that a new form of music sounds good, because they think it's the devils work.

New coaches have tried to bring changes to help with the marketing: Jimbo got a DJ - we love it. Walk out to Power under Sumlin - we loved it. Schloss got dancers, Spirit of Aggieland after the 3rd - we love it. He wanted a great stadium - i bet it would have been amazing. Coaches don't just want a good team, they want a program that is marketable. They want a game day atmosphere that helps their team win and brings in the best recruits. The top coaches want the best across the board or good luck trying to get them.

Top Marketable issues:

Fans can't boo in Kyle. Honest to God someone get an opinion from Kirby Smart about that. I think it would almost be unanimous that top coaches would want their fans to be able to put pressure on refs with booing, maybe even intimidate them. How can you put pressure on the sec for better reffing when your fans barely even show their frustration? This is a disadvantage that A&M operates with. Some coaches may even feel it's a big one. Certain schools go so far as to throwing water bottles to get calls and then everyone forgets.

I could actually name at least 3 huge ones that hurts A&M sports. But I'll stop there, but it's a marketing problem. The cultural problem is we don't have the leadership to see the long term consequences of it. Once fan support dries up from losing, it will be too late and the rebuild will be much bigger. I think that's where it's headed though.

Pro tip, if you are going to write an OP that long already stating that the problem is X, then take the time to write out more than one minor example of what we do that leads to X.

Otherwise, the Schloss issues were real and IMO had more to do with baseball being a second tier sport around here (though ironically it might be a more respected now that he had the success he had last year). As for football, what are the other negatives? I am sure the yell leaders will come up (and I personally have never understood why we don't use both yell leaders and chearleaders/dance team/whatever), but I am struggling to think of anything else that makes us anything less than a premier program in terms of fans and gameday atmosphere. If you honestly think things like no booing or the yell leaders are what have kept us from more football success over the last few decades, I have some prime beachfront property in Bryan to sell you.

"They want a game day atmosphere that helps their team win"
We have one of the absolute best game day environments in the nation, proven by Vegas home odds and any number of popularity polls about this that are popular this time of year

"and brings in the best recruits."
We brought in the #1 recruiting class of all time just a few years ago, and have been a top 10 recruiter for most years in recent memory.

"The top coaches want the best across the board or good luck trying to get them."
Again, what are coaches getting elsewhere that we don't have here. This last hire probably suffered because of the Jimbo contract, but (in football at least) its not like we are competing for coaches that ultimately choose a different school. I am sure there are some cases where someone we are interested in doesn't see enough to change locations, but I haven't heard any stories in recent years where a football coach we wanted accepted another college football HC job shortly thereafter without some major extenuating circumstances (e.g. Kalen Deboer wanting to wait until after the playoffs, and us not being willing to wait that long).

mjhhawk
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Of all of the over the top negativity that is spewed on this board I have to say none of it made me laugh as hard as this post which boiled down are issues to the fans don't boo.
Blonde Coffee Beans
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2nd Generation Ag said:

you are spot on. Coaches and Administrators have come and gone for 85 years in the big 3 sports and we still havent won anything. Its the culture of the school. We dont demand excellence. Every time we write something negative but true you get shot down.

100%
Blonde Coffee Beans
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TheDecadeSapling said:

Fan support isn't going anywhere.

Agreed

And the aggie brass will continue with their huge pay checks because of that. Nothing else will change either
DrAg14
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AG
Man we have been where you think we are headed for years. The last meaningful National Championship we won was women's basketball.

It is leadership, it is culture, it is resistance to change, it is the air of entitlement that suffocates TAMU, the belief that we are unique ( every program isn't unique and has their own traditions). It is who we are!
AgBandsman
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AG
Texas A&M has a UNIQUE identity and you (and others apparently) think we should give it up for something as meaningless as a few more W's to cheer for. Maybe you guys should have gone to Austin...
terata
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AG
Yep, even at those who cover their head from cancer issues.
terata
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AG
Ags got to *****!!
Blonde Coffee Beans
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AgBandsman said:

Texas A&M has a UNIQUE identity and you (and others apparently) think we should give it up for something as meaningless as a few more W's to cheer for. Maybe you guys should have gone to Austin...


Sounds horrible

Great education AND national titles sprinkled throughout the big 3

Delete your response maybe
DrAg14
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AG
I know deep down in my heart you are telling me highway 6 runs both ways. I did my time. I earned the right to be critical of any damn thing I want to about TAMU. In the event you are suggesting that I take highway 6, I would remind you that the Aggie Code states that Aggies do not lie cheat or steal not tolerate those that do. Based on your assertion that I should have gone to Austin, it is apparent that you are violating the Aggie Code by lying to yourself that we are some how unique. Every program is unique and every college has their traditions, such as winning. You are further violating the Aggie Code by tolerating those that steal. Given the dumpster fire we have been for the last 30 years, the athletic department has been bilking billions from supporters.

I say all this to say SIT DOWN BUS DRIVER! You and your belief are absolutely part of the toxic entitlement snowflake culture.

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