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It's not a culture problem, it's a leadership/marketing problem

1,214 Views | 11 Replies | Last: 16 hrs ago by GymBroFisher
GymBroFisher
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If you read this, then you'll actually understand why A&M struggles before it gets deleted, because in my experience it's 50/50 about being able to talk about real problems on this site without certain things getting banned. And I'm not going to be hateful or anything, just honest.

A&M has a marketing problem that hurts it's ability to attract top coaches and players at times.

Some things it can't control, it's not in a major city in Texas or the US. That's fine, you can actually live without that in college sports.

But some it can. However, A&M has an old school attitude about change. In some ways it's like trying to get your parents to understand that a new form of music sounds good, because they think it's the devils work.

New coaches have tried to bring changes to help with the marketing: Jimbo got a DJ - we love it. Walk out to Power under Sumlin - we loved it. Schloss got dancers, Spirit of Aggieland after the 3rd - we love it. He wanted a great stadium - i bet it would have been amazing. Coaches don't just want a good team, they want a program that is marketable. They want a game day atmosphere that helps their team win and brings in the best recruits. The top coaches want the best across the board or good luck trying to get them.

Top Marketable issues:

Fans can't boo in Kyle. Honest to God someone get an opinion from Kirby Smart about that. I think it would almost be unanimous that top coaches would want their fans to be able to put pressure on refs with booing, maybe even intimidate them. How can you put pressure on the sec for better reffing when your fans barely even show their frustration? This is a disadvantage that A&M operates with. Some coaches may even feel it's a big one. Certain schools go so far as to throwing water bottles to get calls and then everyone forgets.

I could actually name at least 3 huge ones that hurts A&M sports. But I'll stop there, but it's a marketing problem. The cultural problem is we don't have the leadership to see the long term consequences of it. Once fan support dries up from losing, it will be too late and the rebuild will be much bigger. I think that's where it's headed though.
TheDecadeSapling
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AG
Fan support isn't going anywhere.
2nd Generation Ag
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you are spot on. Coaches and Administrators have come and gone for 85 years in the big 3 sports and we still havent won anything. Its the culture of the school. We dont demand excellence. Every time we write something negative but true you get shot down.
Too Chains
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AG
I've been booing in Kyle since '09. Hissing is our worst tradition.
Ag1985
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2nd Generation Ag said:

you are spot on. Coaches and Administrators have come and gone for 85 years in the big 3 sports and we still havent won anything. It's the culture of the school. We dont demand excellence. Every time we write something negative but true you get shot down.
You say OP is "spot on" but then say it's a culture problem. Exactly the opposite of the post's title.
jagged
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AG
Horse laugh is dumb. Seems like booing is taking over but takes a while. I don't think our coaches work the refs very well either.

Marketing ain't great but getting better. The new commercial (What do we stand for?) is 1000x better than the "We're not weird" travesty.

Our facilities and game day atmosphere are good enough overall and not what drives the bus in the NIL world.

I still think it's coaching and recruiting challenges. We get ourselves over a barrel with coaching contracts - see Jimbo, G, Joni. Our assistants are often sub-par (see Addazio, Dickey, Petrino, Bateman). Nobody on Buzz's squad seems to be able
Put together an offensive strategy. Earley I think most agree was worth the gamble but is failing more spectacularly than could have possibly be imagined.

And recruiting - the vaporized 2022 football class, Buzz recruiting with ability to shoot seemingly irrelevant.

Then there's player development and getting the most out of them. How does shemar Stewart shoot up the draft boards after a relatively unremarkable year? Why does Buzz's team shoot poorly especially from outside and on free throws?

The one elite coach we had walked and likely buried the program for several years on the way out.
PeekingDuck
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AG
We have people that yell at other people to take off their hat while yelling. I don't know what else there is to say.
GymBroFisher
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jagged said:

Horse laugh is dumb. Seems like booing is taking over but takes a while. I don't think our coaches work the refs very well either.

Marketing ain't great but getting better. The new commercial (What do we stand for?) is 1000x better than the "We're not weird" travesty.

Our facilities and game day atmosphere are good enough overall and not what drives the bus in the NIL world.

I still think it's coaching and recruiting challenges. We get ourselves over a barrel with coaching contracts - see Jimbo, G, Joni. Our assistants are often sub-par (see Addazio, Dickey, Petrino, Bateman). Nobody on Buzz's squad seems to be able
Put together an offensive strategy. Earley I think most agree was worth the gamble but is failing more spectacularly than could have possibly be imagined.

And recruiting - the vaporized 2022 football class, Buzz recruiting with ability to shoot seemingly irrelevant.

Then there's player development and getting the most out of them. How does shemar Stewart shoot up the draft boards after a relatively unremarkable year? Why does Buzz's team shoot poorly especially from outside and on free throws?

The one elite coach we had walked and likely buried the program for several years on the way out.

your logic is the problem.

You blame the coaches and not thinking about why elite coaches don't want to come here and stay here. Which elite coaches have we had except Schloss? A&M got Schloss because we were the only SEC team in Texas, that was the sell to Schloss. I think if you were the AD you'd see coaching salary isn't everything, top coaches aren't looking at A&M.

Texas is much easier to sell for the coaches and it's not just because of Austin. Schloss was getting a lot of push back on changes he wanted to make like getting the dancers. It took him half a season for ticket owners to show up behind home plate (the most visible seats on tv).

Coaches want the most marketable program. If they can go to a job that's more marketable, the great coaches will because they know the value in it. Whereas the average fan can't understand the difference that it makes.

Our facilities are elite.

Game-day atmosphere is not elite, the noise and energy from the crowd is great, but there's certain things about our game-day atmosphere that definitely affects recruiting and I don't even mean cheerleaders.

A&M needs to see where's it's marketability short comings are and have the stones to make the necessary changes. It may make some people uncomfortable in the short term, but it's a good long-term decisions that win in sports/life.
Forment Fan
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Texas A&M was the only school in the country to be named in Fast Companies Magazine Fastest Growing Brands. We are rated higher than any school in Texas by the WSJ. It has a great brand.

You worry about booing refs and entry songs. Texas A&M is a University not the Dallas Cowboys.



watch this video 10 times
GymBroFisher
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Forment Fan said:

Texas A&M was the only school in the country to be named in Fast Companies Magazine Fastest Growing Brands. We are rated higher than any school in Texas by the WSJ. It has a great brand.

You worry about booing refs and entry songs. Texas A&M is a University not the Dallas Cowboys.



watch this video 10 times
This has very little to do with the success of the athletic department. I didn't say A&M was failing as a university or as a research institute or higher level educator.

You'd be shocked to hear Harvard and MIT aren't winning natties every year I guess.
DGrimesAg92
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GymBroFisher said:

If you read this, then you'll actually understand why A&M struggles before it gets deleted, because in my experience it's 50/50 about being able to talk about real problems on this site without certain things getting banned. And I'm not going to be hateful or anything, just honest.

A&M has a marketing problem that hurts it's ability to attract top coaches and players at times.

Some things it can't control, it's not in a major city in Texas or the US. That's fine, you can actually live without that in college sports.

But some it can. However, A&M has an old school attitude about change. In some ways it's like trying to get your parents to understand that a new form of music sounds good, because they think it's the devils work.

New coaches have tried to bring changes to help with the marketing: Jimbo got a DJ - we love it. Walk out to Power under Sumlin - we loved it. Schloss got dancers, Spirit of Aggieland after the 3rd - we love it. He wanted a great stadium - i bet it would have been amazing. Coaches don't just want a good team, they want a program that is marketable. They want a game day atmosphere that helps their team win and brings in the best recruits. The top coaches want the best across the board or good luck trying to get them.

Top Marketable issues:

Fans can't boo in Kyle. Honest to God someone get an opinion from Kirby Smart about that. I think it would almost be unanimous that top coaches would want their fans to be able to put pressure on refs with booing, maybe even intimidate them. How can you put pressure on the sec for better reffing when your fans barely even show their frustration? This is a disadvantage that A&M operates with. Some coaches may even feel it's a big one. Certain schools go so far as to throwing water bottles to get calls and then everyone forgets.

I could actually name at least 3 huge ones that hurts A&M sports. But I'll stop there, but it's a marketing problem. The cultural problem is we don't have the leadership to see the long term consequences of it. Once fan support dries up from losing, it will be too late and the rebuild will be much bigger. I think that's where it's headed though.



I'm thinking of vacationing in that big city Tuscaloosa this year, but if that falls through, we're headed to Norman.
GymBroFisher
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DGrimesAg92 said:

GymBroFisher said:

If you read this, then you'll actually understand why A&M struggles before it gets deleted, because in my experience it's 50/50 about being able to talk about real problems on this site without certain things getting banned. And I'm not going to be hateful or anything, just honest.

A&M has a marketing problem that hurts it's ability to attract top coaches and players at times.

Some things it can't control, it's not in a major city in Texas or the US. That's fine, you can actually live without that in college sports.

But some it can. However, A&M has an old school attitude about change. In some ways it's like trying to get your parents to understand that a new form of music sounds good, because they think it's the devils work.

New coaches have tried to bring changes to help with the marketing: Jimbo got a DJ - we love it. Walk out to Power under Sumlin - we loved it. Schloss got dancers, Spirit of Aggieland after the 3rd - we love it. He wanted a great stadium - i bet it would have been amazing. Coaches don't just want a good team, they want a program that is marketable. They want a game day atmosphere that helps their team win and brings in the best recruits. The top coaches want the best across the board or good luck trying to get them.

Top Marketable issues:

Fans can't boo in Kyle. Honest to God someone get an opinion from Kirby Smart about that. I think it would almost be unanimous that top coaches would want their fans to be able to put pressure on refs with booing, maybe even intimidate them. How can you put pressure on the sec for better reffing when your fans barely even show their frustration? This is a disadvantage that A&M operates with. Some coaches may even feel it's a big one. Certain schools go so far as to throwing water bottles to get calls and then everyone forgets.

I could actually name at least 3 huge ones that hurts A&M sports. But I'll stop there, but it's a marketing problem. The cultural problem is we don't have the leadership to see the long term consequences of it. Once fan support dries up from losing, it will be too late and the rebuild will be much bigger. I think that's where it's headed though.



I'm thinking of vacationing in that big city Tuscaloosa this year, but if that falls through, we're headed to Norman.
are you making a point?
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