Jerry Jones asked for Arkie to replace A&M with Texas… influenced the school, conference office, and networks to make this happen.
Apparently he/others feels that losing to A&M have set them back quite a bit, and winning doesn't bring them the same value as beating Texas.
So much like beating Bama or ND means more, so does tu according to Mr Jones.
So that is the "why" behind us getting Mizzou; similar TV market as Arkie, with similar projections on ratings, etc. Conference office agreed…
Apparently he/others feels that losing to A&M have set them back quite a bit, and winning doesn't bring them the same value as beating Texas.
So much like beating Bama or ND means more, so does tu according to Mr Jones.
So that is the "why" behind us getting Mizzou; similar TV market as Arkie, with similar projections on ratings, etc. Conference office agreed…