If Kobe is so smart, and if he truly cared about only doing what gave his team the best chance of winning a championship, regardless of what it did to his numbers/image/legacy/etc., then he would have used the regular season to establish Gasol and Bynum as the primary guys on offense, get them 35-40 shots/game, and work off of them only getting around 15 higher quality shots/game for himself. He would have committed to pounding the ball down low in 4th quarters to get their confidence and reps up and played off of them and let Gasol/Bynum do the heavy lifting. That would have been great leadership and self-sacrifice for the good of the team, and it would have kept him fresher and extended his career like what Duncan has been doing.
But those are not qualities that Kobe possesses, and that's not what he did. Kobe spent the entire year jacking up shots trying to keep his numbers up and chase the scoring title and Kareem's record. He is like Iverson. Yeah he wants to win, but he wants to win his way. He wants to take the most shots and score all the points, because he's obsessed with trying to be like Jordan, and he's created his own self-fulfilling prophecy where I'm the Closer, I'm this generation's Jordan, so he goes into Hero Mode unnecessarily, destroys everyone's continuity and flow, hogs every 4th Q shot, shoots impossible fadeaways, then points the finger and blames everyone else when it doesn't work so that it fits the narrative that he wants people to write about him. He's not a leader, he doesn't inspire or make teammates better, and those are his biggest deficiencies and why the lakers are done contending for championships as long as he's suiting up. There's a reason Phil walked away from Kobe twice and wrote what he did in his book.