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Is this too much for an open house?

7,508 Views | 49 Replies | Last: 2 yr ago by histag10
E
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AG
All that extra marketing and advertising 6% to the buyers agent makes me believe the house is way overpriced.

Very few houses actually sell from an OH, like less then 5-10%. Its mainly a lead generation tool for listing agents. And if you are doing all this extra work with hopes of just 8 attendees in a 3 hr window... thats pretty low. My guess is more people would come just to let their kids exhaust some energy.
dubi
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Quote:

My guess is more people would come just to let their kids exhaust some energy.
When our kids were small we would have attended just for the bounce house and free cookies with zero intentions of buying a home.

However, if i liked it i likely would have shared with my friends which is still a positive result.
BTHOtrolls
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Maybe flip your line of thinking and offer to throw a house warming party for the buyer at your cost. You'll be able to network with the buyers friends / new neighbors. To me a house warming party comes across more authentic than a gimmicky open house.

Either way, respect the hustle, let us know how it goes.
Aggie09Derek
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Realtor buddy of mine did that and was definitely a great way to meet their friends and get legit FaceTime with a bunch of people in that $$$ demographic.
htxag09
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JBLHAG03 said:

mwp02ag said:

My impression from my realtor wife and other agents chatting candidly about open houses is that they are great for marketing to get other listings in the area as most attendees are neighbors being nosy and tire kickers. I don't get the impressions many end buyers come from open houses.

Of course I've not seen many open houses marketed this hard so that can only increase your odds right?


Agree with this. Agents have open houses to drum up business. Any serious buyer will already be working with an Agent.

We've made a couple offers solely based on open houses.

We've also seen multiple houses listed on a Thursday, listing says no viewings until open house sunday, and they have multiple offers Monday.

So I'd say in the markets were looking in, open houses are an effective tool. I'd guess also just easier for the listing agent and seller to have a single open house vs. dozens of viewings in a week.
Jason_Roofer
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Obviously, by the user name, I am a roofer. I am also an inactive licensed Realtor. There is zero difference in our trades aside from what we are peddling.

If I'm being honest, the video is a bit over the top, it doesn't look as professional as I expected from a Realtor that I'm used to dealing with.

And that's what makes it different and memorable. I applaud your hustle as well.

I can tell you that the salesmen working for me that really kill it in sales are the ones knocking doors in gated neighborhoods. Knocking 8am to 8pm 7 days a week. Marketing. Mailers. They do it all and they do not take no for an answer at a door. They only leave when the person at the door gives them what they want, or they close the door in their face. They are aggressive. Most Importantly, the have zero care about anyone's opinion. They've been cursed, they've been threatened, called out on social media, the don't care. And they still have 1-3 million dollars of production every single year, including during covid.
When anyone in those neighborhoods thinks of roofing, there is no other option as far as they are concerned. Our name is at the top. That's what these sales guys do.

Realtors are salesmen.

The style does not suit me personally, I'm more of a white collar referral kind of guy, and I do Ok but my potential won't be maximized like aggressive types.

So, my point is that your technique is a bit more out there, but out there is what sells and makes you memorable.

When I was a Realtor, I hated open houses. I considered them a waste of time. You get looky loos and you sat around for 4 hours so you could talk to three people who weren't buying anything. Your approach increases the numbers, displays your personality, and will probably work quite well.

If the video is YOU, and truly your personality, then this may be successful. If it's a show, then it's not going to work long.

Also, for what it's worth, I'm a veteran oil and gas guy, so you R2R already resonates with me and you've already got a connection with me, even if it's a loose one. You're personality suits me. I'd hang out with you. If you knew your stuff, I'd buy from you. You, however, would fail miserably with my wife.
zagman
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Long story short. OP had no intention of asking a question with this thread. Just another part of the marketing.
Jason_Roofer
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zagman said:

Long story short. OP had no intention of asking a question with this thread. Just another part of the marketing.


I looked up the address and showed it all to my wife. Her opinion was:

1. Put a nicer shirt on. Casual is cool. Laid back is cool. But dress a little nicer.

2. Because of the above, it feels like an ad for a rave.

3. The house in question does not warrant this sort of fanfare and cost.


Hope that's not too nasty but she's brutally hoe at when I ask her about my marketing ideas as well which is exactly what I want.
histag10
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Quote:

They do it all and they do not take no for an answer at a door. They only leave when the person at the door gives them what they want, or they close the door in their face. They are aggressive.


Wonder if it was one of your guys I had to pull a gun when he climbed my gate to get to the auto opener on then inside, knocked on my door, and then stuck his foot in my door after I asked him to leave and tried to close it. He left really quick after I backed him out of doorway and off my porch with a pistol. (If it was- you may let them know that going down dirt roads and climbing fences to get the gate to auto open is a great way to be the subject of "dumb ways to die".)

Aggressive isn't what most homeowners want, and aggressive is what gives roofing salesmen the "sleazy salesman" rep. My husband is in roofing sales. The amount of homeowners who talk about aggressive salesmen who have ripped them off is insane.
GAC06
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If the salesman isn't willing to die, he doesn't want the sale bad enough.
BluHorseShu
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Mas89 said:

I Am A Critic said:

I'd get rid of the unprofessional dip**** in the video unless "red dirt white trash" is the vibe you're going for.
Successful, self employed people often don't fit into the yuppie stereotype. Pookie is not trying to fit into the Dallass white tooth, white Lexus realtor vibe.
And that's not a bad thing...but if you are also trying to drum up business, it does help to have a professional image and give your personal facebook page (if you have one) a once over. I guess if your core audience also carries the same vibe it works. Its fine if you drive a civic, as long as it doesn't look like, to your potential clients, that you live in it (not applying to Pookie at all, just exaggerating the point).. I applaud his work ethic. Its awesome.
aggiebrad94
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Quote:

Hope that's not too nasty but she's brutally hoe at when I ask her about my marketing ideas as well which is exactly what I want.

I think the correct phrase is, "she's a brutal hoe..."

That's pretty mean to describe your wife like that when you ask for her opinion.

yocod
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The "Roughneck to RealEstate" username is enough to keep me away. What's worse...a roughneck or a real estate agent? Will you be sitting in the driveway chain smoking and binging on cheap beer? Or inside the house following everyone around and asking 40 questions in hopes of a lead? Just joking (I work in oil and gas, and have an inactive real estate sales license, so I'm not much better...)

Seriously though...good luck. It seems like way too much for a $300k house. But, it seems like it could be a great way to expand your TikTok or whatever marketing network. I would not count on this to actually sell the house, but the marketing benefits could be worth all the effort or expense.

Jason_Roofer
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You felt you needed to pull a weapon on him and you didn't get his name or company? What city was this? That's worth filing a police report over.

I'd like to know which company it was. That's pretty wild.

Either way, new guys aren't that bold and seasoned pros have tens of ways of getting in contact with that person that are way less work and way more effective than jumping a fence.
histag10
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If i would have gotten his name, let's be honest, he would have showed back up trying to sell me a roof.

Outside of Bryan towards Normangee last March after a hail storm.

Not worth calling the police unless he showed back up.
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