Well in most cases the 2nd week film is nearly a flop even if it is critically acclaimed.
Capt. Phillips - is the exception did very well of course.
Whiplash - critically acclaimed but did not do very well until realy after Oscar announcements only made $13 million total (granted it was a $3.3 million budget)
Steve Jobs - tanked $17 million BO on $30 million budget
The Accountant - $86 million not bad, but little word of mouth and no international to speak of
The Florida Project - I've literally never heard of this movie, made $5 million
First Man - only 30 million so far on $59 million budget.
And October is traditionally a low BO month - the best Octobers ever were like $700-750 million which is well below most months best or even most months top 10. In fact it's 2nd worst only to September which is mostly just summer movies still hanging on. October is still much worse than Feb-Apr for example.
I get they are trying to make something of October but it ain't working very well.
Anyway.... still seems like a mostly dead zone to me. It does seem to be the earliest oscar buzz worthy films though. And those first week releases have done pretty well.
Capt. Phillips - is the exception did very well of course.
Whiplash - critically acclaimed but did not do very well until realy after Oscar announcements only made $13 million total (granted it was a $3.3 million budget)
Steve Jobs - tanked $17 million BO on $30 million budget
The Accountant - $86 million not bad, but little word of mouth and no international to speak of
The Florida Project - I've literally never heard of this movie, made $5 million
First Man - only 30 million so far on $59 million budget.
And October is traditionally a low BO month - the best Octobers ever were like $700-750 million which is well below most months best or even most months top 10. In fact it's 2nd worst only to September which is mostly just summer movies still hanging on. October is still much worse than Feb-Apr for example.
I get they are trying to make something of October but it ain't working very well.
Anyway.... still seems like a mostly dead zone to me. It does seem to be the earliest oscar buzz worthy films though. And those first week releases have done pretty well.