Duncan Idaho said:
bluefire579 said:
John Carter. It's such a rich world filled with stories, and the movie wasn't bad. It was just marketed so poorly and everyone decided it would be a bomb before it was even released that it never really had a chance.
This was a wierd movie since it was set on Mars but had more of a space fantasy feel. If the same story took place "a long time ago, in a galaxy far far away", it would have been a lot more palatable. It sounds weird to say but when the book was written, Mars was some far away unknown. Today it is seen as a known entity and less foreign/mysterious than Tibet or Katmandu.
Add in cost, and it was a pretty long shot for the studio.
The space fantasy feel really fit within the books, I believe the genre was called "sword and planet", or basically sword and sorcery in space. Flash Gordon, and by proxy, Star Wars, really drew a lot on it and similar stories to go beyond the solar system.
I think the mistake they made was not playing up that part of it. They removed the "of Mars" from the title somewhere in the middle of production and iirc, didn't even mention that it was Edgar Rice Burroughs or any influences when marketing. It's the same as when they made Journey to the Center of the Earth a few years back...play up the adventure, play up the fantastical, make it almost a wink and nudge as saying, yeah we know it's a ridiculous premise now that we actually understand what it's like, but here's what folks in the late 1800s/early 1900s thought was there. Isn't it cool?