Urban Ag said:
My two cents on the challenges Disney is facing with both properties.
Disney absolutely caught lightening in a bottle with the Avengers/Infinity War series of films. I don't think this can be replicated. The guys that put this together were genius. Let me put it another way. Disney got the Gen X dad demographic to go all in on a super hero franchise. I can't tell you how many dads ended up seeing Iron Man on tv on a lazy Sunday afternoon and said "wow, this is pretty good". I saw bits of pieces of several of the first round of MCU's on tv or on DVD's we would get for the kids for road trips. I took my kid and his friend to The Avengers in the theatre when he was six and honestly had the time of my life. It then turned in to a family event right on thru End Game. Even my wife got in to it.
Then Tony died and my interest completely cratered. Honestly, it's not the woke stuff. The story just ended for the Gen X dads (and many moms). I don't do super heroes and comic books. But I did for that. Because it was that good. I don't know how Disney gets those viewers and their money back.
For Star Wars, outside of Rogue One and Andor the product has just sucked. Literally that simple. They killed the nostalgia factor for Gen X and failed to come even close to re-creating the cultural phenom that Lucas did with the OT. It's just a mediocre to outright bad product. Not a hot take. Even Andor, which was a high quality product, didn't get that much fanfare. And by the time it came out, my friends that grew up SW nerds were so fatigued no one seemed to even bother giving it a try.
Agree with you on Marvel but I think the other aspect to that is that the Avengers storyline also leaned on anchor pole characters. Once you exhausted the main arc for those characters you are left with the B to D level heroes that far fewer people know or have interest in.
That leaves you with the Fantastic Four and the X Men. Their immediate saving grace is rebooting the X Men which has already been announced. The first run of that is now old enough in Hollywood years to be up for a reboot.
Fantastic Four is just boring as hell to me and has failed 3? times already. I know there are a lot of fans who believe in a true Dr. Doom as the next archvillain and maybe they can finally pull that off if that is the direction they go, but they had already announced Kang as the next big phase.
With Kang's legal troubles and Iger's announced slowing and cut backs to Marvel, seems like we can infer and almost assume anything that has been announced or planned is no longer set in stone.