Several things have happened.
-4 quadrant movies barely exist anymore. That's where your blockbusters are. (Males/Females over 25, under 25). Hitting all 4 is where the money is made. And while there used to be a strong degree of families/couples hitting that 4Q, now it's "eh, that's too expensive and I don't care, see you when you get back honey."
-For a long time, a big chunk of the box office was $20M budgeted movies that made $100M+. Multiples a year, from the comedy and horror space. The Hangover, Bridesmaids, Pitch Perfect, It, Conjuring, you could go on all day.
Now, what used to cost $20M now costs $40M, and you still have to market it.
So all that's moving to Netflix- and Netflix has a pattern down. They don't really have to pay for marketing, which saves a huge chunk. Get in their top 10, and it's generally off to the races.
-Big budget guarantees are going upfront, instead of top dollar gross, so fewer of them are being made. Sinners was a great movie, and good success story. Never should have cost $95M to make. They did it, but there is only so much room in the budget for "auteur" projects. When they very easily could have made 4 movies for that amount, and still made big bucks when they hit the way Sinners did. Instead, they just make fewer of them.
-4 quadrant movies barely exist anymore. That's where your blockbusters are. (Males/Females over 25, under 25). Hitting all 4 is where the money is made. And while there used to be a strong degree of families/couples hitting that 4Q, now it's "eh, that's too expensive and I don't care, see you when you get back honey."
-For a long time, a big chunk of the box office was $20M budgeted movies that made $100M+. Multiples a year, from the comedy and horror space. The Hangover, Bridesmaids, Pitch Perfect, It, Conjuring, you could go on all day.
Now, what used to cost $20M now costs $40M, and you still have to market it.
So all that's moving to Netflix- and Netflix has a pattern down. They don't really have to pay for marketing, which saves a huge chunk. Get in their top 10, and it's generally off to the races.
-Big budget guarantees are going upfront, instead of top dollar gross, so fewer of them are being made. Sinners was a great movie, and good success story. Never should have cost $95M to make. They did it, but there is only so much room in the budget for "auteur" projects. When they very easily could have made 4 movies for that amount, and still made big bucks when they hit the way Sinners did. Instead, they just make fewer of them.
