Correct; Obama got the 'No Propaganda Allowed in the USA' law overturned & the Dems were off and running... UNTIL the rise & impact of independent journalism took hold (Musk buying Twitter, Rogan, Theo Von, & other podcasts), as they obviously didn't get the talking points memos, & when their 'handlers' tried to reel them in & stick to a list of permitted talking points, they rebuked those efforts & went further right than when they began.
A great example is Theo Von being told his interview of RFK. Jr. had to be taken down by Peleton; Theo told what had happened to his guest, Dana White, who directed the immediate removal of Peleton's bikes from all of his gyms while on the air. This action resonated with the young male demographic who had been told for years that "they were toxic/ misogynists", so they rebelled against the establishment, finding inspiration to do so. Same thing happened all across the country for similar reasons amongst people of all ages; only the most programmed Liberals &/or those on the take refused to acknowledge what was happening and instead double-downed on their insanity, which obviously wasn't a winning strategy.