I'll get the political stuff out of the way first.
Though an active follower/supporter of the USWNT since the days of Mia Hamm, Julie Foudy, and Brandi Chastain, I'm one of those many supporters who has been so turned off by the combination of Rapinoe, the anthem disrespect, the contract issues, and the left-wing activism in general associated with the team that I haven't followed or watched them in about 5 years.
I'm hopeful that with Rapinoe gone it will provide them an opportunity to kind of reboot the program from both from an on-the-pitch and off-the-pitch standpoint, and I look forward to re-engaging as a fan/supporter as that happens.
As far as the post-Rapinoe reboot is concerned I believe the USWNT needs to transition for the women into what the USMNT is for the men; their principle side gig rather than their primary job/responsibility.
1) The USWNT/US Soccer would focus less on marketing/catering to individual players (especially ones that are past the primes) providing both greater opportunity to a larger, less exclusive pool of potential national team players, while at the same time creating greater incentive to integrate younger up-and-coming players into the national team pool.
2) The players would invest more time/focus on developing their technical/tactical skills playing and training with their club teams (which with the men is basically where ALL their training/development comes). IMO the USWNT and its core players spends too much time basically playing the role of traveling exhibition team.
3) Some of the resources that US Soccer would otherwise spend on the USWNT should be refocused on youth development here in the states and/or helping finance and/or locate opportunities for youth development in Europe for promising young players.
4) In addition, some of the resources that US Soccer would otherwise spend on the USWNT should be refocused on building up the NWSL into the premier women's league in the world in terms of coaching and competition, so as to provide greater domestic opportunities to continue developing young players, as they transition to full-time professionals, into the next crop of national team players.
5) In the short term, while working on #4 national team caliber players/prospects should be encouraged to play/develop in European teams/academies as well, even if it means less "visibility" from a marketing standpoint while playing overseas.