Quote:
With a rare Tuesday opening, "Sound of Freedom" (Angel Studios), a drama starring Jim Caviezel as a real-life rescuer of children from traffickers, grossed $11,563,200 just under the day's total for "Indiana Jones and the Dial of Destiny" (Disney), which played in almost 2,000 more theaters.
Another difference: "Indiana Jones" often played on multiple screens. Based on theater spot-checks, "Freedom" played mostly single screens, often with smaller capacities, and saw sold-out shows. The result was a stark contrast in the films' per-theater average: "Indiana" was about $2,600 in 4,600 theaters, while "Freedom" saw about $4,400 in 2,634 theaters.
Angel also reported that its "Pay It Forward" promotion grossed an additional $2,679,000 thanks to patrons buying gift tickets for others for future use. Under normal industry practice, that revenue should be counted as they are used. With that among added, the day's take for the film exceeded $14.2 million, which would make it #1 for the day.
https://www.indiewire.com/news/box-office/sound-of-freedom-box-office-1234881239/I keep looking at local theaters and with limited showings each theater is already fairly prebooked for any showing between noon and 8PM at about 80% capacity
through Sunday. For reference, Indiana Jones is prebooked at about 5% capacity during those times. Of course Indy has about 4 times total capacity of Freedom, so people probably aren't buying ahead. Obviously Indiana Jones Will gross more, but this thing has traction.
Someone has to see the trend, audiences are craving non recycled, good, original content.