BassCowboy33 said:
'Killers of the Flower Moon' takes a nosedive at the box office in second week
'Wolf of Wall Street' opened low and legged out huge returns. It sounds like experts no longer expect this from KotFM.
For as much publicity went into this film over the past 6-10 months, I find this quite stunning. It doesn't seem to be resonating with viewers in a meaningful way. Whether that's through storytelling and/or the absurd length, this might wind up being one of those cautionary tales years down the road.
I know Apple is using this to try to zap a pulse into Apple TV and isn't expecting major monetary returns out of this film, but, man, few expected this. The film made less than $10M in its second weekend and looks like it could struggle to get much past half its operating budget, not to mention finding a way to profitability or becoming a catalyst for streaming subscriptions. Most industry predictions had it pulling in around $100M-$130M domestic, which now looks like will be reflected in its worldwide numbers.
That coupled with the studio complaining theaters are inserting an intermission because the movie is too long for viewers seems to be making a technically sound, if not creatively bland, film more of a punchline.
We'll see here in the next couple of months if 'Napoleon" can insert a bit of zest into Apple's fall season.
Edit to add that this film cost $100M+ more to make than 'Oppenheimer', which goes to show what a magician Christopher Nolan is.
I'm with Capybara in that I didn't see it advertised a ton. I've seen the trailers plenty of times in theaters, but commercial play has been below average during sporting events, I haven't seen a ton of billboards for it around town, the stars haven't been able to promote it due to the strike, etc. Nor does Apple ultimately care how much money it makes - it was strictly an awards play investment - and the movie overall is the last thing from a "punchline." Yes, it's unfortunate that it's not lighting the box office on fire, but no one was expecting a three-and-a-half-hour period piece to do so. Everyone involved knew what they were getting into. That, and most critics love the movie, seeing it currently has a 93% RT score.
Personally speaking, the sold out audience we saw it with in IMAX last night broke out into applause at the end, I've listened to two podcasts since (
The Watch and
The Big Picture), who both endlessly raved about it, and a day later I can't stop thinking about it. For me, it's reached "masterpiece" level, and that I'm even debating putting it over
Oppenheimer for the best movie of the year is something I never thought I'd consider (though
Oppenheimer will probably remain number one).
Not to mention, it could very well be nominated for TWELVE Oscars...
- Best Picture
- Director
- Actress in a Leading Role
- Actor in a Leading Role
- Actor in a Supporting Role
- Adapted Screenplay
- Cinematography
- Film Editing
- Original Score
- Sound
- Production Design
- Costume Design
Throw in the fact that it'll be on Apple TV+ here in a month or so (which most people are waiting for), and it's at least going to have on-and-off buzz all the way through March, when the Oscars finally air, at which point even more people will swarm to Apple TV+ to check it out.