For the record...
The initial, Michael-Arndt-penned draft of Episode VII featured two co-leads, a male and a female, each in their mid-to-late teens. Abrams and Kasdan then carried roughly the same dynamic over to their drafts, and even in the production/shooting phase, didn't know which character - Rey or Finn - would emerge as the true lead, if either. To the point where John Boyega has stated that when he was cast in the movie he was under the impression that
he was playing the lead. The final, muddied product is a result of Abrams' indecision, with Rey ultimately coming out on top, but just barely. It's basically a 55%-45% breakdown, but Boyega's character is the first of the two we meet (in back-to-back scenes), and his character very purposely appeared in the first shot of the very first teaser trailer, 13 months before the movie itself released in theaters.
In other words, in no way did Disney "demand" a strong female lead, as evidence of the above, along with basic common sense + other factors.
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No one at the exec level, especially Kennedy, cared about the story or had any plan other than those few things. They told Abrams to wing it with E7 and Johnson to wing it in E8 (so long as diverse women remained the heroes).
Yes, as has been reported/discussed ad nauseam over the years, the creatives did, in fact, "wing it." To an extent. That's the kernel of truth you got right. But it wasn't because "no one cared." Rather, it was because, when the project was announced in the second half 2012, Disney CEO Bob Iger promised shareholders that the movie would arrive in 2015. However, when Abrams was hired to direct in early 2013, and the Arndt script was deemed not up to snuff, Abrams decided to rewrite it himself, enlisting the help of Lawrence Kasdan, the writer of
The Empire Strikes Back and
Return of the Jedi. Abrams, Kasdan and Kennedy then asked Iger to delay the movie to 2016, to give themselves the proper time to fully flesh out the story (and potentially even the trilogy), but the best Iger could do was bump it from May 2015 to December 2015, citing the aforementioned promise to shareholders.
And THAT was the fatal mistake of the sequel trilogy.
Not a "strong female lead," not "diversity," or wokeness, or any kind of liberal Hollywood agenda.
Rather, it was a slavish, stubborn devotion to shareholders and stock prices that ultimately did the franchise in. It was Iger's insistence on a 2015 release - and a new saga movie every other year (as opposed to every three years), with spinoffs in between - that forced the creatives to work under impossible conditions, thereby drastically affecting the quality of the movies they were tasked with making.
With an extra year to get TFA right, would Abrams have been the right man for the job? Possibly not.
With an extra year to get TFA right, and less pressure to deliver a new movie every year after, would Kennedy have been a better steward of the franchise? Who knows?
The only thing we know for sure is that this whole endeavor was doomed from the jump, but not because the execs, Abrams, et al didn't "care." It was because of one CEO's insistence that the movie meet a certain release date, based on a single press release from 2012.
The very thought that one of the most prolific producers of all time - the producer of
E.T.,
Gremlins, the
Back to the Future trilogy,
Jurassic Park,
Schindler's List,
The Sixth Sense,
A.I.,
Munich, and
Lincoln, just to name a few - along with one of the most famous screenwriters of all time - the writer of
The Empire Strikes Back,
Return of the Jedi,
Raiders of the Lost Ark, and
The Big Chill - and one of the most famous TV writer/directors of all time - the creator of
Felicity,
Alias, and
Lost, not to mention the director of a damn good
Mission: Impossible movie and a great
Star Trek movie - didn't "care" is one of the most asinine things I can think of. Same goes for the idea that any of these people were so driven by wokeness that they couldn't see the forest for the trees.
It's all just so incredibly stupid, and nothing more than the stuff of mindless YouTube grifters and the like, which you guys fall for hook, line, and sinker.