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The women's team has been trending down, they make a deal to "share" (steal) money from the men's team, they suck and generate less revenue than they have in the past.
that's bull*****
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The U.S. team's 1-1 draw against the Netherlands averaged 6.43 million viewers on Fox, making it the most watched contest in the group stages of any Women's World Cup in the United States. The prior record was 5.34 million viewers for U.S.-Chile in 2019. The U.S. women's first game this year ranks third with 5.26 million viewers.
They suck? They've won 4 out of 9 World Cups and were attempting to be the first team, men or women's, to win 3 WC's in a row.
And of course they'll generate less revenue this year. The teams make more money when they win, duh. However, because the men haven't sniffed at least the quarterfinals in almost 100 years, the women have generated more revenue from their World Cup wins than the men's team.
So what narrative are you trying to tell, again?
TL;DR version - We're going to retool and reload after we get rid of the coach.