This will also mean increased budgets for the shows.
HBO Now became HBO Go which became HBO Max which became Max until it became HBO Max again. https://t.co/v2qfzdwaWU pic.twitter.com/9UKhzEWJ5N
— Jonathon Norcross (@NorcrossUSA) May 14, 2025

The Pitt in addition to what Ninja just listed.Madmarttigan said:
Somehow Apple TV has completely blown by HBO in my eyes for having more content, and quality content at that.
Max hasn't had a reason to consistently subscribe in a long while.
Warner Bros. Discovery just re-branded it’s steaming service “Max” back to “HBO Max”.
— Trung Phan (@TrungTPhan) May 14, 2025
This caps off probably the funniest series of inexplicable logo changes in corporate history. pic.twitter.com/9rbgLHQB21
What she said. pic.twitter.com/nUDClK8i9G
— HBO (@HBO) May 14, 2025
It was inevitable after this https://t.co/K56G7vVUvb pic.twitter.com/m6e95fx9gN
— ₮ł₥Ø₮ⱧɎ (@TimothyYBarrett) May 14, 2025
Head Ninja In Charge said:
Just a nostalgia play by their marketing executives now that HBO doesn't have a true prestige IP since Succession went off the air. All of the other services are catching up and/or have caught up.
They have TLOU which is...contentious. White Lotus which doesn't have full command and attention of the viewing audience at large. What else? Gemstones is awesome but just wrapped and it didn't have wide reach to begin with.
Update:
— Max (@StreamOnMax) May 14, 2025
HBO IS A PREMIUM CABLE NETWORK. MAX IS A STREAMING SERVICE THAT HOUSES CONTENT FROM MANY BRANDS INCLUDING HBO. ALL HBO SERIES STREAM ON MAX BUT MAX SERIES DO NOT AIR LIVE ON HBO. BOTH ARE OWNED BY WARNER BROS. DISCOVERY WHICH PLANS TO REBRAND MAX BACK TO HBO MAX. https://t.co/AJOueL40PY
Rolls off the tongue. pic.twitter.com/2YCuH9HhHV
— Max (@StreamOnMax) May 14, 2025
That's good actually. pic.twitter.com/b3WNWOsyT2
— Max (@StreamOnMax) May 14, 2025
HBO Max is a great case study of admitting a mistake, and using the backtrack as a marketing opportunity.
— Screen Brief (@ScreenBrief) May 14, 2025
The social media team is crushing it right now. pic.twitter.com/PIskKgl7jy
The HBO Max social team is doing yeoman's work, leaning into the absurdity of their boomerang rebrand and diffusing ridicule by getting in on the joke
— Lulu Cheng Meservey (@lulumeservey) May 14, 2025
This is excellent work and exactly what a social handle is for https://t.co/vbQBTpDY7m pic.twitter.com/L7LwcgKEho
https://t.co/8tVJeFyUEP pic.twitter.com/gLseZE8ack
— Max (@StreamOnMax) May 14, 2025
That's actually a really great point. Meme'ng themselves on social media for the silliness of it all is pretty clever marketing.TCTTS said:HBO Max is a great case study of admitting a mistake, and using the backtrack as a marketing opportunity.
— Screen Brief (@ScreenBrief) May 14, 2025
The social media team is crushing it right now. pic.twitter.com/PIskKgl7jyThe HBO Max social team is doing yeoman's work, leaning into the absurdity of their boomerang rebrand and diffusing ridicule by getting in on the joke
— Lulu Cheng Meservey (@lulumeservey) May 14, 2025
This is excellent work and exactly what a social handle is for https://t.co/vbQBTpDY7m pic.twitter.com/L7LwcgKEho
A great comment on the entertainment future until you throw in bait in the last clause.TCTTS said:
Potential quality issues aside, their 2025/2026 slate will likely garner more eyeballs over the next two years than any two-year run in the company's history. These shows will do insane numbers, even and especially Harry Potter, despite Rowling's best efforts to drive the fanbase away.
Troy91 said:A great comment on the entertainment future until you throw in bait in the last clause.TCTTS said:
Potential quality issues aside, their 2025/2026 slate will likely garner more eyeballs over the next two years than any two-year run in the company's history. These shows will do insane numbers, even and especially Harry Potter, despite Rowling's best efforts to drive the fanbase away.
Saxsoon said:Troy91 said:A great comment on the entertainment future until you throw in bait in the last clause.TCTTS said:
Potential quality issues aside, their 2025/2026 slate will likely garner more eyeballs over the next two years than any two-year run in the company's history. These shows will do insane numbers, even and especially Harry Potter, despite Rowling's best efforts to drive the fanbase away.
It's not bait. It is kind of true. I know personally know hardcore potter heads who basically have burned the books out of their lives. These people held obscure trivia contests that could only have come from her website pottermore back in the day
I don't have to download another app again do I?BadMoonRisin said:That's actually a really great point. Meme'ng themselves on social media for the silliness of it all is pretty clever marketing.TCTTS said:HBO Max is a great case study of admitting a mistake, and using the backtrack as a marketing opportunity.
— Screen Brief (@ScreenBrief) May 14, 2025
The social media team is crushing it right now. pic.twitter.com/PIskKgl7jyThe HBO Max social team is doing yeoman's work, leaning into the absurdity of their boomerang rebrand and diffusing ridicule by getting in on the joke
— Lulu Cheng Meservey (@lulumeservey) May 14, 2025
This is excellent work and exactly what a social handle is for https://t.co/vbQBTpDY7m pic.twitter.com/L7LwcgKEho
Troy91 said:A great comment on the entertainment future until you throw in bait in the last clause.TCTTS said:
Potential quality issues aside, their 2025/2026 slate will likely garner more eyeballs over the next two years than any two-year run in the company's history. These shows will do insane numbers, even and especially Harry Potter, despite Rowling's best efforts to drive the fanbase away.