Prosperdick said:

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And the truth comes out about Cracker Barrel’s disastrous logo change! The key woke reformer in the company was also part of the advisory board at the Human Rights Campaign, which promotes LGBTQ propaganda and scores companies on “progressive” values.

The former president of… https://t.co/voFBQ1xXd3

— Charlie Kirk (@charliekirk11) August 21, 2025

Shocked I tell ya...SHOCKED!

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I think I know where CfA places on the HRC index.

- edit HRC, yeah that seems an appropriate abbreviation

For those saying that this rebranding is a nothing burger...well apparently they lost about $200 million in market capitalization yesterday. (The article says $200 billion, which is certainly a mistake).

https://www.cbsnews.com/news/cracker-barrel-cbrl-stock-down-200-million-loss-new-logo-change/?utm_source=firefox-newtab-en-us

Wow what a bump

Steak and Shake - I like your style.....

Steak 'n Shake slams Cracker Barrel over controversial new logo change | Fox Business

AnScAggie said:

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For those saying that this rebranding is a nothing burger...well apparently they lost about $200 million in market capitalization yesterday. (The article says $200 billion, which is certainly a mistake).

https://www.cbsnews.com/news/cracker-barrel-cbrl-stock-down-200-million-loss-new-logo-change/?utm_source=firefox-newtab-en-us

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Get woke, go broke. See it time and time again with these companies.

Pumpkinhead said:

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I edited my post that I guess it is felt the old white man in the logo was removed for 'Woke' reasons. But company rebranding is always closely linked to customer market changes, perhaps younger consumers, or whatever, etc., so this maybe a huge mistake by that company, but the Woke word just gets so casually thrown out there nowadays.

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I must be missing something. I don't see an old white man in the old logo. Looks yellow to me.

Gaeilge said:

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Cracker Barrel's Board of Directors current conversation:

BRING IN THE BRAND SAVER!!

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If SNL didnt suck, they could totally bring her back to save a bunch of businesses by showing T&A

Can you imagine the waterbed financing decisions that end with earnestly typing out “The barrel must be broken” https://t.co/a3EtFJU7oh pic.twitter.com/64QvnNaYhp

— Three Year Letterman (@3YearLetterman) August 22, 2025

Christopher Rufo has a 37% APR note on his waterbed.

Squadron7 said:

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Cromagnum said:

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Gaeilge said:

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Cracker Barrel's Board of Directors current conversation:

BRING IN THE BRAND SAVER!!

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If SNL didnt suck, they could totally bring her back to save a bunch of businesses by showing T&A

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She could bring back Sears.

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Coincidentally the diversity guy on the cracker barrel board was a former VP at Sears.

J. Walter Weatherman said:

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It's just another example of the outrage farming businesses that social media drives now. Just look at the tweet earlier on this thread - they repeat a bunch of vague, tangentially woke related accusations with all of the key buzzwords as if it's huge breaking news, and then of course finish with a CTA to their website. And because everyone on both sides is on a constant hunt for things to be offended by the online outrage becomes an easy target for lazy content creators.

A few years ago, Cracker Barrel rebranding would have been met with a collective yawn, but now there's an entire industry devoted to getting people fired up about it.

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Exactly. This SHOULD be a nothingburger. A collective yawn. But...any time any company/corporation makes any kind of change, there is a microscopic examination of it and if it can be construed in any way as "woke", they are immediately boycotted by the offended masses.

I still cant believe people willingly eat at Cracker Barrel

Besides removing a white man from their logo, they removed a lot from their tables

Apollo79 said:

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I still cant believe people willingly eat at Cracker Barrel

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Bacon Cheeseburger, Fries, Coke!

Squadron7 said:

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Cromagnum said:

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Gaeilge said:

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Cracker Barrel's Board of Directors current conversation:

BRING IN THE BRAND SAVER!!

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If SNL didnt suck, they could totally bring her back to save a bunch of businesses by showing T&A

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She could bring back Sears.

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Or Montgomery Ward

Cracker Barrel holds pop up event in NYC to celebrate their rebrand

pic.twitter.com/x1Dfmga8US

— End Wokeness (@EndWokeness) August 22, 2025

Cracker barrel people ate up with it.

Not a single location in New York state. Should have done one at a real location with real customers.

While still stupid, they do have NY State locations.

Per the CB website, they have 9 restaurants in New York State, none in NYC: Binghamton, Cicero, Clifton Park, East Greenbush, Fishkill, Horseheads, Rochester, Watertown, and Williamsville.

Seriously, Fishkill and Horeseheads for town names?

Quote:

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Seriously, Fishkill and Horeseheads for town names?

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How about Toadsuck or Monkey's Eyebrow? Some weird names in Kentucky and Arkansas.

Apollo79 said:

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I still cant believe people willingly eat at Cracker Barrel

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I ate there the other day. Chicken and dumplings, green beans, fried okra, and cornbread. I left very satisfied.

Drove by it today at 1:30 and was interested to see what the parking lot looked like. It was about half full but that was just a bit after the lunch hour so who knows if the local one here in Aggieland will be affected.

Quote:

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Seriously, Fishkill and Horeseheads for town names?

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I believe "kill " means river in one those eurotrash languages.

Edit. yeah it is Americanized version of Dutch for fishcreek.

So is the goal here to turn Cracker Barrel into Starbucks with biscuits and gravy?

Cinco Ranch Aggie said:

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Got this image in an email from Michael Berry

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Thanks, I haven't had a good laugh like that in a long time!

Trump Orders Smithsonian To Display Exhibit Of Old Cracker Barrel Logo https://t.co/em0J7fTSzs pic.twitter.com/6w1HZwlLj6

— The Babylon Bee (@TheBabylonBee) August 21, 2025

Fireman said:

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Steak and Shake - I like your style.....

Steak 'n Shake slams Cracker Barrel over controversial new logo change | Fox Business

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Like Steak n' Shake is doing so well. At least the ones around me closed, being replaced by Whataburgers.

This is what happens when you have a woman running the show.

She invariably gets all woke, feministy, DEI-ey, virtue-signally, LGTQ-ey, all liberal and runs the business to the ground.

Women and weak men.

J. Walter Weatherman said:

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Pumpkinhead said:

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I edited my post that I guess it is felt the old white man in the logo was removed for 'Woke' reasons. But company rebranding is always closely linked to customer market changes, perhaps younger consumers, or whatever, etc., so this maybe a huge mistake by that company, but the Woke word just gets so casually thrown out there nowadays.

---

It's just another example of the outrage farming businesses that social media drives now. Just look at the tweet earlier on this thread - they repeat a bunch of vague, tangentially woke related accusations with all of the key buzzwords as if it's huge breaking news, and then of course finish with a CTA to their website. And because everyone on both sides is on a constant hunt for things to be offended by the online outrage becomes an easy target for lazy content creators.

A few years ago, Cracker Barrel rebranding would have been met with a collective yawn, but now there's an entire industry devoted to getting people fired up about it.

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Its more than just the result of social media. Political consultants on both sides know that anger drives you to be more engaged than anything else. People go vote because they are angry, not because they are content. There needs to be a constant anger-engagement to keep our politicians (of all stripes) in office. Think Trump tweets, Rep. Collier stuck in Capital pics, Alligator Alcatraz, whatever. We must always be engaged in hating or we'll move on to real life and slightly disengage from it. That would destroy many of the politicians these days.

Crapper Barrel 😂 pic.twitter.com/ca0fqWYXij

— Captain Toke (@Captain_toke) August 21, 2025

aggiehawg said:

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So is the goal here to turn Cracker Barrel into Starbucks with biscuits and gravy?

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In the long run, likely to bankrupt the company and sell off its corpse.

The CEO will then get a new job, multimillion dollar job because of all the street cred she will earn by destroying a brand loved mostly by conservatives.

Rapier108 said:

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aggiehawg said:

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So is the goal here to turn Cracker Barrel into Starbucks with biscuits and gravy?

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In the long run, likely to bankrupt the company and sell off its corpse.

The CEO will then get a new job, multimillion dollar job because of all the street cred she will earn by destroying a brand loved mostly by conservatives.

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This. Good to see this being talked about here because that is the reality.

Stock is down 20% in a month
CEO is doing great job!