It ain't that hard to come up with a better logo
Cracker Barrel
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Last: 1 mo ago by Wildmen03
I am old enough to have actually been in old country stores across several states. Yes, they had the pickle jars, barrel of soda crackers, pickled eggs, basic foodstuffs with a rustic ambiance.
But it wasn't just the ambiance that built the brand, it was the homestyle Southern food. Good old comfort foods. Mac and cheese, mashed potatoes, green beans, fried okra, chicken fried steaks, chicken and dumplings, grits, biscuits with sausage gravy, thick ham slices, hashbrown casseroles, sweet potato casseroles, etc.
A lot like Thanksgiving sides every day. And you didn't have to do all of the work to make them.
But it wasn't just the ambiance that built the brand, it was the homestyle Southern food. Good old comfort foods. Mac and cheese, mashed potatoes, green beans, fried okra, chicken fried steaks, chicken and dumplings, grits, biscuits with sausage gravy, thick ham slices, hashbrown casseroles, sweet potato casseroles, etc.
A lot like Thanksgiving sides every day. And you didn't have to do all of the work to make them.
I can see the Don Draper pitch to the CB execs,
"Imagine if you will, an attractive young woman, sitting down for a meal. Then, as she prepares to take a bite of a warm delicious dumpling, it slips off of the fork, and falls onto her Cracker Barrel's.
"Imagine if you will, an attractive young woman, sitting down for a meal. Then, as she prepares to take a bite of a warm delicious dumpling, it slips off of the fork, and falls onto her Cracker Barrel's.
"Gimme a diablo sandwhich and a dr. pepper...to go"
aggiehawg said:
I am old enough to have actually been in old country stores across several states. Yes, they had the pickle jars, barrel of soda crackers, pickled eggs, basic foodstuffs with a rustic ambiance.
But it wasn't just the ambiance that built the brand, it was the homestyle Southern food. Good old comfort foods. Mac and cheese, mashed potatoes, green beans, fried okra, chicken fried steaks, chicken and dumplings, grits, biscuits with sausage gravy, thick ham slices, hashbrown casseroles, sweet potato casseroles, etc.
A lot like Thanksgiving sides every day. And you didn't have to do all of the work to make them.
My wife and I use to eat there every once and while on I10 between Houston and Sealy.
Did they remove these from the new menu?
We bought rockers from them that fell apart
Quote:
Did they remove these from the new menu?
Not that I am aware of...yet.
The CEO has a golden parachute. She ruins the company and they have to pay her to leave.
The major impact is to all the staff that work at all the restaurants. Sad!
The major impact is to all the staff that work at all the restaurants. Sad!
Gilligan said:
The CEO has a golden parachute. She ruins the company and they have to pay her to leave.
The major impact is to all the staff that work at all the restaurants. Sad!
Pay her in stock.
And then a Santa's Workshop Christmas store!
Democrtas use the human rights cimmision(gay mafia) to squeeze businesses. Looks like they rolled over years ago, gay pride sponser in Nashville. This is just the next evolutuon, to purge the conservative image.
Gilligan said:
The CEO has a golden parachute. She ruins the company and they have to pay her to leave.
The major impact is to all the staff that work at all the restaurants. Sad!
Why will the Board screw the CEO? They all are part of the cabal and are scratching each others backs. Get real my friend!
Kozmozag said:
Democrtas use the human rights cimmision(gay mafia) to squeeze businesses. Looks like they rolled over years ago, gay pride sponser in Nashville. This is just the next evolutuon, to purge the conservative image.
That had to do with Duck Dynasty and the late Phil Robertson, IIRC. They dissed Phil and the backlash was enough they apologized a few days later. Again, IIRC.
Gilligan said:
The CEO has a golden parachute. She ruins the company and they have to pay her to leave.
The major impact is to all the staff that work at all the restaurants. Sad!
Yea, but her stock options will be worthless.
LOL OLD
Science Denier said:Gilligan said:
The CEO has a golden parachute. She ruins the company and they have to pay her to leave.
The major impact is to all the staff that work at all the restaurants. Sad!
Yea, but her stock options will be worthless.
That USED to be the parachute. Stock. Sadly it is no longer. Turnaround specialists would bet on their own work. Get the windfall that way.
Today's? Hard, cold cash. They don't have to believe in their own visions anymore.
This is not a "rebrand" but a move to put this establishment in the history books.
MaroonStain said:
This is not a "rebrand" but a move to put this establishment in the history books.
Granted we live in a rural area but my first choice is always homestyle Southern cooking followed by Tex-Mex then Italian food. None of which are close.
They got rid of the cracker AND the barrel
aggiehawg said:
I am old enough to have actually been in old country stores across several states. Yes, they had the pickle jars, barrel of soda crackers, pickled eggs, basic foodstuffs with a rustic ambiance.
But it wasn't just the ambiance that built the brand, it was the homestyle Southern food. Good old comfort foods. Mac and cheese, mashed potatoes, green beans, fried okra, chicken fried steaks, chicken and dumplings, grits, biscuits with sausage gravy, thick ham slices, hashbrown casseroles, sweet potato casseroles, etc.
A lot like Thanksgiving sides every day. And you didn't have to do all of the work to make them.
And tastes much better than the closest southern comfort competition, Lubys
Just another example of how social media drives outrage these days. 20 to 30 ago nobody would have given a crap.
they should've concentrated their effort on getting the food quality back to it's former standard. it is not good now.
God loves you so much He'll meet you where you are. He also loves you too much to allow to stay where you are.
We sing Hallelujah! The Lamb has overcome!
We sing Hallelujah! The Lamb has overcome!
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Just in case Cracker Barrel isn’t totally committed to the new logo⬇️ pic.twitter.com/N2amPtmOi3
— Daily Wire (@realDailyWire) August 21, 2025
austinAG90 said:
While still stupid, they do have NY State locations.
Interesting ... I typed in New York in the Store Finder and only got New Jersey/Penn locations. But I see now if you "browse by state" you will get the nine locations.
I guess their website needs work, too.
The Kraken said:
Just another example of how social media drives outrage these days. 20 to 30 ago nobody would have given a crap.
Did we have liberal white Karen's ruining companies 20 to 30 years ago?
There’s only one CEO that can save Cracker Barrel… pic.twitter.com/mpaNZz49Cl
— AB (@AB84) August 23, 2025
Travis Kelce!
The Kraken said:
Just another example of how social media drives outrage these days. 20 to 30 ago nobody would have given a crap.
Blame the left for this.
As Gavin says, we just fighting fire with fire.
Home. We make better food than psycho libs do anyways. Not to mention apparently libs now love having toxic whatever in their food since RFK is part of trumps admin now they'd rather give their kids bleach than have them be healthy.
I heard it put well this morning.
It's corporate bland-washing. They've removed the nostalgia. They've removed the classic Americana from the brand. It's just bland and nondescript. There's nothing to differentiate it now from any other place in the world.
It's corporate bland-washing. They've removed the nostalgia. They've removed the classic Americana from the brand. It's just bland and nondescript. There's nothing to differentiate it now from any other place in the world.
Old_Ag_91 said:
Home. We make better food than psycho libs do anyways. Not to mention apparently libs now love having toxic whatever in their food since RFK is part of trumps admin now and they'd rather give their kids drink bleach than have them be healthy.
Amen. Had the best shrimp cocktail I have ever had at brother's home! He copied from Arturo's in Nuevo Progresso( Las Flores).
The Kraken said:
Just another example of how social media drives outrage these days. 20 to 30 ago nobody would have given a crap.
Yep. There are corporations forcing absurd DEI training on employees, and people go nuts over a logo change instead.
aggiedata said:
Well played.
There are in fact two things, science and opinion; the former begets knowledge, the later ignorance. Hippocrates
FobTies said:The Kraken said:
Just another example of how social media drives outrage these days. 20 to 30 ago nobody would have given a crap.
Yep. There are corporations forcing absurd DEI training on employees, and people go nuts over a logo change instead.
Of course, the two often go hand-in-hand, as Robby Starbuck explains here.
This is why people complain about "logo changes" ... because in today's world, it is often a symbol of something larger and more important. Not always, of course, but ...
Cracker Barrel has been one of the most loved brands in America for decades… That changed this week with a logo redesign that infuriated the public but… the problem goes MUCH deeper than a logo.@CrackerBarrel has gone fully woke and now it’s time to expose everything.
— Robby Starbuck (@robbystarbuck) August 23, 2025
Here’s… pic.twitter.com/lgkFd0wc2V
Cracker Barrel’s genius plan to distract from the horrible rollout of its garbage store redesign and soulless logo was to fly a bunch of gay TikTok influencers who aren’t even Cracker Barrel customers to New York City to mouth some lines about how everything is awesome. pic.twitter.com/snwCwy0X3d
— Sean Davis (@seanmdav) August 23, 2025
How hard is it to sell biscuits and gravy off interstate highways in the south?
The wild part is that 70% of cracker barrel is owned by institutional investors, so the reality is they messing around with Memaw's money.
Messing around with memaw's grits and memaw's money seems like a losing strategy.
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