Cracker Barrel

72,199 Views | 680 Replies | Last: 1 mo ago by Wildmen03
techno-ag
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In reply to StandUpforAmerica • 4:15p, 8/26/25
AG
StandUpforAmerica said:
Interesting...


They don't want to be Bud Lighted. I guess they should have thought about this sooner.
The left cannot kill the Spirit of Charlie Kirk.
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milner79
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4:18p, 8/26/25
I don't know what all the big to-do is today over Cracker Barrel. They told us who they were a dozen years ago when they tried to pick a fight with Phil Robertson. Screw 'em.

https://www.google.com/amp/s/amp.cnn.com/cnn/2013/12/22/news/duck-dynasty-controversy
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Cinco Ranch Aggie
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4:19p, 8/26/25
AG
Bud Light needs to be a case study in every upper level collegiate management decisions course.
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No Spin Ag
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In reply to StandUpforAmerica • 4:24p, 8/26/25
StandUpforAmerica said:
Interesting...



Can they bring back the maple syrup? I couldn't care less about that which has nothing to do with the quality of the food, but then switching to that half maple syrup half corn syrup ruined their pancakes for me.
There are in fact two things, science and opinion; the former begets knowledge, the later ignorance. Hippocrates
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Sweep4-2
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4:29p, 8/26/25
I used to not eat at CB because their food is terrible and their decor is worse than the food.

But NOW, I will not eat their because I'm enraged at something. Still not sure exactly what that something is…..but I'm enraged.
Consistency: It's only a virtue if you're not a screw-up.
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Science Denier
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5:04p, 8/26/25
AG
Bad food? Not eating at Cracker Barrel because bad food?


Cracker Barrel or Waffle House?
LOL OLD
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Pumpkinhead
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In reply to techno-ag • 5:30p, 8/26/25
AG
techno-ag said:
Pumpkinhead said:
CB maybe made a New Coke business mistake but the right wing MAGA cancel culture that screams 'Woke!' and 'DEI!' at every little thing is just as obnoxious and tiresome as the left-wing cancel culture types. Be great if one day they all just cancelled each other or shut up rather than constantly fuel and stir the Culture War pot 24 hours a day, 7 days a week.

Look, personally, I DGAF about a restaurant's logo. If the food and service and atmosphere is good, I might eat there. If not, I won't.

I can't recall a single time either the particular logo hanging on the outside of a restaurant or on the Menu cover ever affecting my satisfaction in either a positive or negative way at a restaurant, if I even bothered to notice what the logo even was. Not once. Food, atmosphere, service...absolutely. But the Logo? GTFO out of here. But in this particular case, you got some right-wing cancel culture idiots who have lined up to cry and make a big deal over it.

And again, I hate the left-wing version of those idiots as well. The Culture War stuff sometimes just really jumps the shark.

Logos don't mean anything, eh? How about the swastika? Confederate Battle Flag? Gay Pride rainbow?

Terrible take on things, if I may say.

Are you trying to create a 'Swastika/Confederate Battle Flag' analogy to make an argument about why this particular CB Logo change was such an important political topic that even POTUS had to speak out about it?
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BlackLab
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6:17p, 8/26/25
AG
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YellowPot_97
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6:23p, 8/26/25
aggiehawg
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In reply to BlackLab • 6:23p, 8/26/25
AG
ROTFLMAO!

Wasn't your customers, it was your Board and shareholders screaming!
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techno-ag
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In reply to Pumpkinhead • 6:28p, 8/26/25
AG
Pumpkinhead said:
techno-ag said:
Pumpkinhead said:
CB maybe made a New Coke business mistake but the right wing MAGA cancel culture that screams 'Woke!' and 'DEI!' at every little thing is just as obnoxious and tiresome as the left-wing cancel culture types. Be great if one day they all just cancelled each other or shut up rather than constantly fuel and stir the Culture War pot 24 hours a day, 7 days a week.

Look, personally, I DGAF about a restaurant's logo. If the food and service and atmosphere is good, I might eat there. If not, I won't.

I can't recall a single time either the particular logo hanging on the outside of a restaurant or on the Menu cover ever affecting my satisfaction in either a positive or negative way at a restaurant, if I even bothered to notice what the logo even was. Not once. Food, atmosphere, service...absolutely. But the Logo? GTFO out of here. But in this particular case, you got some right-wing cancel culture idiots who have lined up to cry and make a big deal over it.

And again, I hate the left-wing version of those idiots as well. The Culture War stuff sometimes just really jumps the shark.

Logos don't mean anything, eh? How about the swastika? Confederate Battle Flag? Gay Pride rainbow?

Terrible take on things, if I may say.

Are you trying to create a 'Swastika/Confederate Battle Flag' analogy to make an argument about why this particular CB Logo change was such an important political topic that even POTUS had to speak out about it?

It looks like you are. That's why I asked.
The left cannot kill the Spirit of Charlie Kirk.
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techno-ag
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In reply to aggiehawg • 6:29p, 8/26/25
AG
aggiehawg said:
ROTFLMAO!

Wasn't your customers, it was your Board and shareholders screaming!

It was $150 million in lost share value and sinking.

Plus the new logo really did suck.
The left cannot kill the Spirit of Charlie Kirk.
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FatZilla
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6:30p, 8/26/25
AG
How about that suburban liberal white woman gentrification of the interior? Is that garbage still happening?
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AgResearch
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In reply to techno-ag • 6:35p, 8/26/25
AG
techno-ag said:
aggiehawg said:
ROTFLMAO!

Wasn't your customers, it was your Board and shareholders screaming!

It was $150 million in lost share value and sinking.

Plus the new logo really did suck.


Even Village Inn and Golden Corral thought it was bad!
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Burdizzo
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In reply to Anonymous Source • 6:36p, 8/26/25
AG
Anonymous Source said:
Urban Ag said:
I already stated I'm not in marketing nor the restaurant industry. But for starters I would have a very keen feel for the existing base. My guess is they're mostly white, middle age to elderly, middle class economically. Likely Republican, resistant to change, and really don't like to be lectured to, especially by elitist types. So,,,,,,,,,,,,,,,,,,don't piss that group off.

I don't even think what they did was "woke". It was ill advised. Wall Street agreed.

The existing base ain't getting it done for them over the last two fiscal years.





Sounds like Cracker Barrel is where Lubys was about 25 years ago.

For me the difference is I actually remember the last time I ate at a Lubys
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Kozmozag
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6:36p, 8/26/25
ESG and DEI have done amazing damage to america.
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VaultingChemist
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6:42p, 8/26/25
AG
If Cracker Barrel has any sense left, they should learn from the New Coke marketing disaster in 1985. Coca Cola actually regained most or more of their market share by the end of 1985…….

Quote:
As Sergio Zyman, Coca-Cola's former head of marketing, said in a 1999 interview with SKI magazine, "Yes, it infuriated the public, cost a ton of money and lasted only 77 days before we reintroduced Coca-Cola Classic. Still, New Coke was a success because it revitalized the brand and reattached the public to Coke."

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aggiehawg
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In reply to VaultingChemist • 6:48p, 8/26/25
AG
VaultingChemist said:
If Cracker Barrel has any sense left, they should learn from the New Coke marketing disaster in 1985. Coca Cola actually regained most or more of their market share by the end of 1985…….

Quote:
As Sergio Zyman, Coca-Cola's former head of marketing, said in a 1999 interview with SKI magazine, "Yes, it infuriated the public, cost a ton of money and lasted only 77 days before we reintroduced Coca-Cola Classic. Still, New Coke was a success because it revitalized the brand and reattached the public to Coke."


Uhm, bad publicity may work for celebs, for long established name brands? No.

Rebrand Jello? Rebrand Kleenex? No.
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captkirk
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In reply to Urban Ag • 6:52p, 8/26/25
AG
Urban Ag said:
annie88 said:
Sharpshooter said:
annie88 said:
When I was growing up, the rainbow was just a beautiful thing in nature and a fun thing to have on your shirt or dress.

Or, on a really good Pink Floyd album.


True.

It also seemed to be prevalent on H.R. Pufnstuf

Witchypoo and Freddy. Can't remember the kids name.
There was an owl and a female Puf too.


I can barely remember that stuff from when I was a very little kid.

They were all on drugs Annie. All of them. Hard drugs.

Owl was on New Zoo Review with Freddy the frog. You may be mixing shows

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VaultingChemist
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In reply to aggiehawg • 6:53p, 8/26/25
AG
He put a positive spin on a marketing failure…….similar to CB's CEO.
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FTAG 2000
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In reply to StandUpforAmerica • 6:59p, 8/26/25
AG
StandUpforAmerica said:
Interesting...



This has proven to be a misdirect. They removed their pride page but moved all the content to a new diversity and inclusion page.
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aggiehawg
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In reply to FTAG 2000 • 7:01p, 8/26/25
AG
Quote:
This has proven to be a misdirect. They removed their pride page but moved all the content to a new diversity and inclusion page.

Stupidity abounds. Jeebus! These people cannot run a lemonade stand without screwing it up.
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Jbob04
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7:31p, 8/26/25
AG
The old logo is coming back!
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MaroonStain
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In reply to aggiehawg • 7:33p, 8/26/25
AG
aggiehawg said:
Quote:
This has proven to be a misdirect. They removed their pride page but moved all the content to a new diversity and inclusion page.

Stupidity abounds. Jeebus! These people cannot run a lemonade stand without screwing it up.


Shuffling tables on the Titanic.
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Whitetail
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7:34p, 8/26/25
AG
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91AggieLawyer
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In reply to VaultingChemist • 7:48p, 8/26/25
AG
VaultingChemist said:
If Cracker Barrel has any sense left, they should learn from the New Coke marketing disaster in 1985. Coca Cola actually regained most or more of their market share by the end of 1985…….

Quote:
As Sergio Zyman, Coca-Cola's former head of marketing, said in a 1999 interview with SKI magazine, "Yes, it infuriated the public, cost a ton of money and lasted only 77 days before we reintroduced Coca-Cola Classic. Still, New Coke was a success because it revitalized the brand and reattached the public to Coke."



I've wondered for years if New Coke was a setup. Prior to '85, you had those Coke/Pepsi challenges that were eating into Coke's market share. Afterwards, nothing. Pepsi was solidly behind and has never really challenged Coke.
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The Sun
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8:02p, 8/26/25
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MaroonStain
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8:24p, 8/26/25
AG
They bent the knee. Now flush out the DEI woke.
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MaroonStain
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8:28p, 8/26/25
AG
This is beautiful...

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Ellis Wyatt
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In reply to Pumpkinhead • 8:28p, 8/26/25
They burned down their own business. They grabbed their crotch and shot the bird to their customers. Same thing Bud Light did. Has nothing at all to do with their logo.
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Rex Racer
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In reply to Apollo79 • 8:29p, 8/26/25
AG
Apollo79 said:
Rex Racer said:
Cracker Barrel fed me 3 meals a day for the 16 days I was in Caprock Hospital with COVID pneumonia back in 2021. Good eats for hospital food!

not exactly health food Dr said that was ok?

It was their standard meal provider!
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MemphisAg1
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In reply to Ellis Wyatt • 8:43p, 8/26/25
AG
Ellis Wyatt said:
They burned down their own business. They grabbed their crotch and shot the bird to their customers. Same thing Bud Light did. Has nothing at all to do with their logo.

The difference is CB had the guts to admit their mistake quickly and change course. They'll be ok, and the vast majority of their customers will look past this and be glad that CB stayed "true to their origin."

Bud Light on the other hand, never would admit their mistake. Too married to the woke cause. If they had pulled a Cracker Barrel and corrected course quickly, they also would have rebounded fine.
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Mathguy64
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8:45p, 8/26/25
AG
This CEO is toast. It's just a matter of when they take her out of the toaster.
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Logos Stick
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In reply to Mathguy64 • 8:47p, 8/26/25
Lol
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Apollo79
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8:49p, 8/26/25
Cracker Barrel goes back to old logo..F16ers what's the big deal people care about this?

We tried to tell you
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