Bunk Moreland said:

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It's not woke in the typical sense necessarily, but it's definitely woke-adjacent ... getting rid of the old white guy on the logo, removing the homespun decor, updating the menu for "MODERN AUDIENCES."

Plus, when you look at the people involved (CEO and board), it's a pretty good guess that they want to transform the business away from its traditional core customers.

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Woke adjacent? Ok Robin DiAngelo

It's a stale, tired old brand who's client base is dying off and the logo change was just one part of a much larger rebranding effort to position their chain better for the next 20 years.

The changes aren't that drastic inside the restaurants, and a google search of some of the other things they're doing including seasonal and new item introductions to the menu make it seem every big as southern charm/homestyle as it ever was. Sausage & Egg Hasbrown Casserole? Uncle Herschel's Favorite? Shepherd's Pie?

The reaction is mostly pile on culture. It's worlds apart from But Lite Mulvaney or Jaguar.

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Gotta say I agree with you here. But they need to focus more on streamlining operations/good service, maybe reducing the menu size and being good at less things kind of like what Chili's has done. Instead they're going all in on pop culture branding and messaging. We're about to see them all over college football and NFL in a big way this fall and they've already jumped big into NASCAR.

I will criticize them for some of their R&D, data collection strategies intended to get to knowing their customer base better and how to find new customers.

I've done some work with them on this actually and they aren't taking advantage of a lot of tools out there that they could benefit from, but this happens a lot in a big layered organization.

But this rebrand has been part of a 3 year initiative to turn things around from all angles.

Dont disagree with any of that. Again I'm not personally championing their changes, I just fail to see the big deal and think to this points it's a massive overreaction. The truth is the old model was dying. Yet the loud mouths don't acknowledge that.

EclipseAg said:

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FobTies said:

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The Kraken said:

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Just another example of how social media drives outrage these days. 20 to 30 ago nobody would have given a crap.

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Yep. There are corporations forcing absurd DEI training on employees, and people go nuts over a logo change instead.

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Of course, the two often go hand-in-hand, as Robby Starbuck explains here.

This is why people complain about "logo changes" ... because in today's world, it is often a symbol of something larger and more important. Not always, of course, but ...

Cracker Barrel has been one of the most loved brands in America for decades… That changed this week with a logo redesign that infuriated the public but… the problem goes MUCH deeper than a logo.@CrackerBarrel has gone fully woke and now it’s time to expose everything.

Here’s… pic.twitter.com/lgkFd0wc2V

— Robby Starbuck (@robbystarbuck) August 23, 2025

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Fair point about going hand in hand. I would just like more public exposure on woke CEOs pushing their belief system on employees thru DEI training content. Im surprised how the mainstream public has remained unaware of the most extreme "LGBT Awareness" training in these multi-national corps.

My last employer had content teaching that:

1) Gender specific baby shower gifts were bad bc you are assuming gender.
2) There is no reason trans shouldn't compete against women.
3) The need to put pronouns in your email sig and wear rainbow flare in office to show you are "safe".

Any CEO who condones this nonsense should be replaced. Many of our problems in society are downstream from Corporate America gone off the rails.

They also have illustrations like this where they are basically saying black people have a mental or competency inferiority akin to a height inferiority. Disgustingly racist and condescending.

Bunk Moreland said:

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Dont disagree with any of that. Again I'm not personally championing their changes, I just fail to see the big deal and think to this points it's a massive overreaction. The truth is the old model was dying. Yet the loud mouths don't acknowledge that.

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100%. Largely an overreaction and a chance for MAGA and the right to pounce.

This is Capitalism 101. Brand is trying to adapt and change.

OK to disagree with those changes, but it doesn't have to be something sinister.

The part about making their logo more adaptable to advertising is legit. The new logo will be much more visible for score ticker sponsorships on ESPN and the like as well as mobile app and other digital advertising.

It's not a horrendous move.

Corner Bakery is doing the exact same thing right now refreshing their stores and making them smaller I think.

Quiznos is trying to make a comeback by transforming what we knew about them and rethinking them as more of a drive thru concept with a smaller store.

Lots of restaurants do this. Capitalism.

The funny thing is the same people who all the sudden are up in arms about a logo change fracturing a piece of American nostalgia would have been the first in line to dunk on them had they gone bankrupt...

"old dead brand. Food sucked, only for olds. Nobody wants a rocking chair on the porch"

They won't admit that now of course.

Bunk Moreland said:

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The funny thing is the same people who all the sudden are up in arms about a logo change fracturing a piece of American nostalgia would have been the first in line to dunk on them had they gone bankrupt...

"old dead brand. Food sucked, only for olds. Nobody wants a rocking chair on the porch"

They won't admit that now of course.

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You really think most people care enough about Cracker Barrel its cafeteria food at best? No logo change or re brand will save them this type of restaurants are going the way of the dodo bird..Look at TGI Fridays for example.

The most offensive thing about CB is fake gravy.

Apollo79 said:

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Bunk Moreland said:

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The funny thing is the same people who all the sudden are up in arms about a logo change fracturing a piece of American nostalgia would have been the first in line to dunk on them had they gone bankrupt...

"old dead brand. Food sucked, only for olds. Nobody wants a rocking chair on the porch"

They won't admit that now of course.

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You really think most people care enough about Cracker Barrel its cafeteria food at best? No logo change or re brand will save them this type of restaurants are going the way of the dodo bird..Look at TGI Fridays for example.

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In real life? Of course not. But the thread is 12 pages long. Nobody cared until Clay Travis types told them to care and be offended over nothing.

Elmer Dobkins said:

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Just in case Cracker Barrel isn’t totally committed to the new logo⬇️ pic.twitter.com/N2amPtmOi3

— Daily Wire (@realDailyWire) August 21, 2025

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Whenever these issues come around, there are lots of different reasons people comment. I doubt any of them are "offended."

Some just do it to pile on.

Some do it for laughs. Funny memes and all that.

Some consider themselves branding or marketing experts and want to make a point to promote themselves.

But many people are just worn out by the way companies they like continually thumb their nose at their core audience, which -- not surprisingly -- is usually the same demographic.

I don't like Cracker Barrel. But I've eaten there a lot ... I was there just a couple of weeks ago. I'm not offended by the logo change. I just think it is another example of a company shooting itself in the foot in some Quixotic quest to appeal to an audience new management thinks is superior.

Way to ruin the fun guys:

Flashback to when the Oak Ridge Boys put out an album under Cracker Barrel Records.

Am I the last person to get this memo? Talk about expanding a brand!

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COLLEGE STATION, Texas (FOX 44) Texas A&M University students will not have to hit the road to grab some Buc-ee's snacks.
The university says it has become the first in the country to partner with Buc-ee's to bring more than 45 of the Texas brand's products to three locations on A&M's main campus in College Station. Fan favorite items such as Beaver Nuggets, beef jerky, as well as branded merchandise are now available at Aggie Express Commons, Aggie Express Hullabaloo and Creekside Market through Aggie Dining.
Texas A&M is officially the first and only location in the country to offer Buc-ee's food and merchandise outside of its travel centers. A well-known former student is also excited.
"As an Aggie, it's incredibly special to bring Buc-ee's to the heart of the campus," said Arch "Beaver" Aplin III, founder and CEO of Buc-ee's and a proud member of the Texas A&M Class of 1980. "We're thrilled to share a little piece of Buc-ee's with the Aggie Family every day."

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LINK

Yes you are

Bunk Moreland said:

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Yes you are

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Can't win 'em all.

aggiehawg said:

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Bunk Moreland said:

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Yes you are

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Can't win 'em all.

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Let's hope this is step 1 in the effort to get Arch to re-commit to the donation he was going to make to the university that got so mangled.

here's one I just saw on twitter...

They have lost 100! Million in value brilliant re-brand !

Apollo79 said:

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They have lost 100! Million in value brilliant re-brand !

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Get woke, go broke proven yet again.

We motorhome a lot. When on the road, we enjoy eating at Cracker Barrel, cause we're old and the soft food is easy to chew. Seriously, I do like their breakfasts. Wasn't aware of CB's long DEI history until watching the Starbuck video. Think we'll hit the pause button until they get their act together.

techno-ag said:

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Apollo79 said:

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They have lost 100! Million in value brilliant re-brand !

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Get woke, go broke proven yet again.

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What was woke about the change?

Also, the change didn't start 3 days ago.

Please be specific.

aggiehawg said:

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Am I the last person to get this memo? Talk about expanding a brand!

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COLLEGE STATION, Texas (FOX 44) Texas A&M University students will not have to hit the road to grab some Buc-ee's snacks.
The university says it has become the first in the country to partner with Buc-ee's to bring more than 45 of the Texas brand's products to three locations on A&M's main campus in College Station. Fan favorite items such as Beaver Nuggets, beef jerky, as well as branded merchandise are now available at Aggie Express Commons, Aggie Express Hullabaloo and Creekside Market through Aggie Dining.
Texas A&M is officially the first and only location in the country to offer Buc-ee's food and merchandise outside of its travel centers. A well-known former student is also excited.
"As an Aggie, it's incredibly special to bring Buc-ee's to the heart of the campus," said Arch "Beaver" Aplin III, founder and CEO of Buc-ee's and a proud member of the Texas A&M Class of 1980. "We're thrilled to share a little piece of Buc-ee's with the Aggie Family every day."

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LINK

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How about they put Buc-ee stuff at Kyle, Reed, and Olsen?

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How about they put Buc-ee stuff at Kyle, Reed, and Olsen?

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Maybe next step? Brisket sandwiches? Fudge? Cinnamon rolls?

aggiehawg said:

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How about they put Buc-ee stuff at Kyle, Reed, and Olsen?

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Maybe next step? Brisket sandwiches? Fudge? Cinnamon rolls?

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Gotta get rid of Levy first. I know we have one off kiosks of other brands in the stadium but that likely isn't enough to move the dial for a deal with Bucees
I wonder if Bucees would consider getting into that business though, because I'd take every concession stand in every venue at A&M being fully produced by them.

Bunk Moreland said:

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aggiehawg said:

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How about they put Buc-ee stuff at Kyle, Reed, and Olsen?

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Maybe next step? Brisket sandwiches? Fudge? Cinnamon rolls?

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Gotta get rid of Levy first. I know we have one off kiosks of other brands in the stadium but that likely isn't enough to move the dial for a deal with Bucees
I wonder if Bucees would consider getting into that business though, because I'd take every concession stand in every venue at A&M being fully produced by them.

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I would think they would have the logistics for mass production down pat.

aggiehawg said:

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Bunk Moreland said:

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aggiehawg said:

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How about they put Buc-ee stuff at Kyle, Reed, and Olsen?

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Maybe next step? Brisket sandwiches? Fudge? Cinnamon rolls?

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Gotta get rid of Levy first. I know we have one off kiosks of other brands in the stadium but that likely isn't enough to move the dial for a deal with Bucees
I wonder if Bucees would consider getting into that business though, because I'd take every concession stand in every venue at A&M being fully produced by them.

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I would think they would have the logistics for mass production down pat.

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when they build that new Hospitality Center, I'd assume this would be very easy to do....

Bunk Moreland said:

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techno-ag said:

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Apollo79 said:

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They have lost 100! Million in value brilliant re-brand !

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Get woke, go broke proven yet again.

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What was woke about the change?

Also, the change didn't start 3 days ago.

Please be specific.

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Read the thread. Start on page one. I don't feel like recapping the whole thing for you. You can put in a little effort if you'd like to contribute to the discussion here.

TyHolden said:

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aggiehawg said:

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Bunk Moreland said:

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aggiehawg said:

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Quote:

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How about they put Buc-ee stuff at Kyle, Reed, and Olsen?

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Maybe next step? Brisket sandwiches? Fudge? Cinnamon rolls?

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Gotta get rid of Levy first. I know we have one off kiosks of other brands in the stadium but that likely isn't enough to move the dial for a deal with Bucees
I wonder if Bucees would consider getting into that business though, because I'd take every concession stand in every venue at A&M being fully produced by them.

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I would think they would have the logistics for mass production down pat.

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when they build that new Hospitality Center, I'd assume this would be very easy to do....

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This is what we're all praying for. I assume the original commitment is back on, and if so we'd have everything we need to do it sitting right on campus.

EclipseAg said:

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FobTies said:

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The Kraken said:

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Just another example of how social media drives outrage these days. 20 to 30 ago nobody would have given a crap.

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Yep. There are corporations forcing absurd DEI training on employees, and people go nuts over a logo change instead.

---

Of course, the two often go hand-in-hand, as Robby Starbuck explains here.

This is why people complain about "logo changes" ... because in today's world, it is often a symbol of something larger and more important. Not always, of course, but ...

Cracker Barrel has been one of the most loved brands in America for decades… That changed this week with a logo redesign that infuriated the public but… the problem goes MUCH deeper than a logo.@CrackerBarrel has gone fully woke and now it’s time to expose everything.

Here’s… pic.twitter.com/lgkFd0wc2V

— Robby Starbuck (@robbystarbuck) August 23, 2025

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Quote:

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If you support our movement then subscribe to my @X page for $5 a month or any amount at RobbyStarbuck.com/DEI

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Shocker. These people don't actually care about any of this. It's just another grift and the so called "anti woke" people are eating it up as usual.

techno-ag said:

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Bunk Moreland said:

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techno-ag said:

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Apollo79 said:

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They have lost 100! Million in value brilliant re-brand !

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Get woke, go broke proven yet again.

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What was woke about the change?

Also, the change didn't start 3 days ago.

Please be specific.

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Read the thread. Start on page one. I don't feel like recapping the whole thing for you. You can put in a little effort if you'd like to contribute to the discussion here.

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I did contribute to the discussion on multiple pages. I just needed you to simply clarify your not-so-hot take so I could respond to you directly and accordingly. But apparently you don't have a true opinion and you're just part of the pile on culture I've already discussed on the thread.

Which is perfectly fine.

aggiehawg said:

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How about they put Buc-ee stuff at Kyle, Reed, and Olsen?

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Maybe next step? Brisket sandwiches? Fudge? Cinnamon rolls?

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Back in the day when I was really active with the 12th Man, I fought for getting individual vendors like Buc-ees, Whataburger, a place like Fuego, Double Dave's, Blue Baker, a bbq joint, etc. I got shot down.

Actually we had a ton of ideas. And a lot were later implemented. Dealing with the A&M administration is not fun.