Cracker Barrel

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Windy City Ag
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In reply to Science Denier • 10:13a, 8/21/25
AG
Quote:
How about advertising their strengths instead of being stupid.


I am sure they hired all the right consultants, did endless market research, worked with brand management folks, and came to this point.

Shareholders don't really care about the angry social views of internet posters. They care about cash flow and growth in intrinsic value and proper use of shareholder capital.

This company was circling the drain after a decade of clinging to its "strengths."

The stock actually popped pretty nicely this year when other new initiatives were put in place. It is still trading well above its 52 week low from back in March.
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LMCane
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In reply to Windy City Ag • 10:14a, 8/21/25
kind of like when Budweiser used consultants to rebrand with a ****** in a bathtub?
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japantiger
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10:22a, 8/21/25
S
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EclipseAg
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In reply to Windy City Ag • 10:36a, 8/21/25
AG
Windy City Ag said:
Quote:
How about advertising their strengths instead of being stupid.


This company was circling the drain after a decade of clinging to its "strengths."

Except these types of turnarounds are necessary because companies ignore or water down their strengths, not cling to them.

They get lazy and let things like quality and service slip, and then the newcomers arrive and destroy everything that people liked about the business in the first place.

What is Cracker Barrel's brand proposition? Tasty comfort food at an affordable price in an atmosphere that reminds you of family (and not just old-timey white folks family ... I've seen plenty of Hispanic and black families at Cracker Barrel).

You could keep all that and focus on improving your offerings and ensuring people have a good experience in your restaurants. But it's easier to fix the aesthetics like seating and logos.
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Squadron7
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10:45a, 8/21/25
AG
CEO's need to be fans of the product. At least a little.

Alyssa Heinerscheid probably never had a Bud Lite.
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Owlagdad
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In reply to EclipseAg • 10:46a, 8/21/25
EclipseAg said:
Windy City Ag said:
Quote:
How about advertising their strengths instead of being stupid.


This company was circling the drain after a decade of clinging to its "strengths."

Except these types of turnarounds are necessary because companies ignore or water down their strengths, not cling to them.

They get lazy and let things like quality and service slip, and then the newcomers arrive and destroy everything that people liked about the business in the first place.

What is Cracker Barrel's brand proposition? Tasty comfort food at an affordable price in an atmosphere that reminds you of family (and not just old-timey white folks family ... I've seen plenty of Hispanic and black families at Cracker Barrel).

You could keep all that and focus on improving your offerings and ensuring people have a good experience in your restaurants. But it's easier to fix the aesthetics like seating and logos.

Thats what happened to Luby's. when folks started wanting fast food, they suffeed, and cut quality, so even their old customers quit going.
I notice the truck stops dont have sit down restaurants anymore. People travel fast and also their kids wont eat veggies. A good nutritious meal would have lots of folks crapping like a crippled coon.
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Anonymous Source
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10:56a, 8/21/25
S


Listen at a low volume...language.
Gig 'Em
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Science Denier
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In reply to Windy City Ag • 11:01a, 8/21/25
AG
Quote:
The stock actually popped pretty nicely this year when other new initiatives were put in place. It is still trading well above its 52 week low from back in March.


Then DEI took over
LOL OLD
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Stat Monitor Repairman
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11:02a, 8/21/25
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Im Gipper
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11:11a, 8/21/25
Even Gavin knows this was dumb


I'm Gipper
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LMCane
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In reply to No Spin Ag • 11:16a, 8/21/25
No Spin Ag said:
I'd like to report that whatever supposed boycotting that was supposed to happen to Cracker Barrel is failing miserably. I've been to two different ones, in two different parts of Texas and there was still a forever wait time.

And don't even get me started with Chick-fil-A, because the lines are still insane.

So please, if you guys could; try harder. Maybe tell a friend even.


Uh...

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Science Denier
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In reply to Im Gipper • 11:21a, 8/21/25
AG
Im Gipper said:
Even Gavin knows this was dumb



LMAO. When Gavin is smarter, well, this DEI hire was dumber than I originally thought.
LOL OLD
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Urban Ag
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In reply to Squadron7 • 11:22a, 8/21/25
AG
Squadron7 said:
CEO's need to be fans of the product. At least a little.

Alyssa Heinerscheid probably never had a Bud Lite.

So much this. I know it's not a new trend but CEO's (as well as many other exec level roles) need to know the product and service. If they know that, they know the consumer. They know the workers. They know the market.
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flown-the-coop
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In reply to Im Gipper • 11:25a, 8/21/25
AG
Im Gipper said:
Even Gavin knows this was dumb


So we know the left cannot meme, now Gavin is showing that the left cannot troll well either.

I suspect many already knew this, but Neescum has gone full Newtard with his attempts at Trump ramps.

He misses the mark because unlike Trump, he's simply not authentic.

Edit to add: Regarding Cracker Barrel, they could turn this around and make a campaign centered on the old man in the rocking chair. Call him Clayton Bigsby and get Chapelle to revise the role. Proceed with trolling all demographics, Win. Profit.
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Stat Monitor Repairman
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11:32a, 8/21/25

Gad Saad's theory of suicidal empathy does explain a lot.
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aTmAg
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In reply to No Spin Ag • 11:33a, 8/21/25
AG
No Spin Ag said:
aTmAg said:
No Spin Ag said:
Stat Monitor Repairman said:


BBL dead they walking.


2. As for the CEO: Proof that she is a DEI hire? Or is it just that she's female, so it's automatically assumed?

One thing about DEI, is that people assume ALL people of "protected classes" are DEI hires. And for good reason. That is an unintended consequence of DEI (for the morons who implement DEI.. smart people saw it coming long ago).

Even so, the fact she implemented this policy points to DEI hire. After watching Bud Light, Target, etc. how stupid can one be?


Yeah, but this isn't woke like those other companies, this is modernizing. But, i get it; she's female and non maga, so she must be DEI.

Has Cracker Barrel publicly denied that this is in any way woke? Seems like they would go out of their way to avoid going Bud Light if this was all a big misunderstanding.
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Moon Shadow
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11:34a, 8/21/25
My favorite logo is FJB's privileged son leaning on the "Crack" barrel!!!!
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EclipseAg
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In reply to aTmAg • 11:44a, 8/21/25
AG
aTmAg said:
No Spin Ag said:
aTmAg said:
No Spin Ag said:
Stat Monitor Repairman said:


BBL dead they walking.


2. As for the CEO: Proof that she is a DEI hire? Or is it just that she's female, so it's automatically assumed?

One thing about DEI, is that people assume ALL people of "protected classes" are DEI hires. And for good reason. That is an unintended consequence of DEI (for the morons who implement DEI.. smart people saw it coming long ago).

Even so, the fact she implemented this policy points to DEI hire. After watching Bud Light, Target, etc. how stupid can one be?


Yeah, but this isn't woke like those other companies, this is modernizing. But, i get it; she's female and non maga, so she must be DEI.

Has Cracker Barrel publicly denied that this is in any way woke? Seems like they would go out of their way to avoid going Bud Light if this was all a big misunderstanding.

It's not woke in the typical sense necessarily, but it's definitely woke-adjacent ... getting rid of the old white guy on the logo, removing the homespun decor, updating the menu for "MODERN AUDIENCES."

Plus, when you look at the people involved (CEO and board), it's a pretty good guess that they want to transform the business away from its traditional core customers.
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CrockerAg98
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11:47a, 8/21/25
AG
Even with the tank in the last few days, the stock price still has a lot of cushion before it hits $35, which is where it sat in March/ April.
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HTownAg98
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11:48a, 8/21/25
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aggiehawg
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In reply to Urban Ag • 11:54a, 8/21/25
AG
Urban Ag said:
Squadron7 said:
CEO's need to be fans of the product. At least a little.

Alyssa Heinerscheid probably never had a Bud Lite.

So much this. I know it's not a new trend but CEO's (as well as many other exec level roles) need to know the product and service. If they know that, they know the consumer. They know the workers. They know the market.

There was an HBO movie years back about the takeover of R.J.R. Nabisco. James Garner played F. Ross Johnson, CEO of Nabisco involved in a hostile takeover versus KKR. Johnson has started out as a salesman for the company when he was young and worked his way up. He loved the company and all of their products (except the smokeless cigarettes that smelled like "s***." Johnson wanted to protect the company from KKR's corporate raiding planned break up of the company. Ultimately he failed.

We have very few of that type of "company man" CEOs anymore.
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flown-the-coop
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In reply to EclipseAg • 11:59a, 8/21/25
AG
EclipseAg said:
aTmAg said:
No Spin Ag said:
aTmAg said:
No Spin Ag said:
Stat Monitor Repairman said:


BBL dead they walking.


2. As for the CEO: Proof that she is a DEI hire? Or is it just that she's female, so it's automatically assumed?

One thing about DEI, is that people assume ALL people of "protected classes" are DEI hires. And for good reason. That is an unintended consequence of DEI (for the morons who implement DEI.. smart people saw it coming long ago).

Even so, the fact she implemented this policy points to DEI hire. After watching Bud Light, Target, etc. how stupid can one be?


Yeah, but this isn't woke like those other companies, this is modernizing. But, i get it; she's female and non maga, so she must be DEI.

Has Cracker Barrel publicly denied that this is in any way woke? Seems like they would go out of their way to avoid going Bud Light if this was all a big misunderstanding.

It's not woke in the typical sense necessarily, but it's definitely woke-adjacent ... getting rid of the old white guy on the logo, removing the homespun decor, updating the menu for "MODERN AUDIENCES."

Plus, when you look at the people involved (CEO and board), it's a pretty good guess that they want to transform the business away from its traditional core customers.

As a white man getting older, I was always offended by the symbolism of a white cracker man next to a barrel. Seems to be a targeted microaggression against white people.

On the other hand, were the symbols intended for an audience who could not read but could recognize the art? If that is the case, then that would be disrespectful against the illiterate, which disproportionately impacts people of color.

There is just no winning. Time to go back to Denny's for breakfast.
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Bunk Moreland
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In reply to EclipseAg • 12:02p, 8/21/25
Quote:
It's not woke in the typical sense necessarily, but it's definitely woke-adjacent ... getting rid of the old white guy on the logo, removing the homespun decor, updating the menu for "MODERN AUDIENCES."

Plus, when you look at the people involved (CEO and board), it's a pretty good guess that they want to transform the business away from its traditional core customers.


Woke adjacent? Ok Robin DiAngelo

It's a stale, tired old brand who's client base is dying off and the logo change was just one part of a much larger rebranding effort to position their chain better for the next 20 years.

The changes aren't that drastic inside the restaurants, and a google search of some of the other things they're doing including seasonal and new item introductions to the menu make it seem every big as southern charm/homestyle as it ever was. Sausage & Egg Hasbrown Casserole? Uncle Herschel's Favorite? Shepherd's Pie?

The reaction is mostly pile on culture. It's worlds apart from But Lite Mulvaney or Jaguar.
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The Kraken
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In reply to Stat Monitor Repairman • 12:21p, 8/21/25
AG
CEO is a woman, obviously a DEI hire! Rebranded the logo to something simpler, must be woke!

Hilarious how click baited some of you are.
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BarnacleBill
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12:22p, 8/21/25
AG
I gotta say, I don't get the meltdown over this. They probably spent 10s of millions to come up with a logo that looks like it was made on 1995 Corel Paint. It's lame and wasteful, but not offensive. It's too bland to be offensive.
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JCA1
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12:25p, 8/21/25
AG
I'll play Devil's advocate here a little bit. Although I don't know the numbers, I would guess that CB has a rapidly aging customer base. My guess is their projections were that they had a decade or so remaining before their current customer base died off and/or moved into a nursing home. So, the choice was (a) stay the same and try to pocket as much as you can before your customer base dies off or (2) shake up the company to try and attract a younger audience. They chose number 2. Now, it may very well turn out to be a worse idea than choice 1. But I can understand why 2 was the choice. Tough spot.
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pdc093
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12:32p, 8/21/25

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SpreadsheetAg
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12:34p, 8/21/25
AG
It's my kids go to choice for a breakfast out - they love them some confetti pancakes… and "shopping"
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EclipseAg
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In reply to Bunk Moreland • 12:42p, 8/21/25
AG
Bunk Moreland said:
Quote:
It's not woke in the typical sense necessarily, but it's definitely woke-adjacent ... getting rid of the old white guy on the logo, removing the homespun decor, updating the menu for "MODERN AUDIENCES."

Plus, when you look at the people involved (CEO and board), it's a pretty good guess that they want to transform the business away from its traditional core customers.



The reaction is mostly pile on culture. It's worlds apart from But Lite Mulvaney or Jaguar.

Normally I would agree except that we've seen this strategy many times before in recent years, and it's always motivated by a desire to move away from a brand image that is traditional in nature.

On another note: I'm an infrequent diner at Cracker Barrel. Not my favorite but the fam likes breakfast there. And I'm not sure the "dying customer base" is a real thing. On my most recent visit a couple of weekends ago, there was a broad mix of people -- races and age groups.

Now, is it mostly old people on Tuesday mornings? Sure, because young adults are working (hopefully).
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74Ag1
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12:42p, 8/21/25
AG

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M4 Benelli
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12:43p, 8/21/25
Last time I was at Cracker Barrel I was extremely disappointed. They removed the steak n eggs option, and the food tasted no better than Denny's. Used to love this joint, but they need to steer back on course.

Keep your beloved options and raise the price if you must. Don't tinker with what works.
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Logos Stick
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12:53p, 8/21/25
It just occurred to me looking at this meme. They finally took out a white boy...

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Stat Monitor Repairman
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In reply to The Kraken • 12:53p, 8/21/25
The Kraken said:
CEO is a woman, obviously a DEI hire! Rebranded the logo to something simpler, must be woke!

Hilarious how click baited some of you are.

Only thing left to do is bump this thread when they file for Chapter 11.
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flown-the-coop
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In reply to pdc093 • 12:54p, 8/21/25
AG
pdc093 said:



To be fair to them, it seems the new logo is aimed at the demographic indicated in the picture.
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Stat Monitor Repairman
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In reply to Stat Monitor Repairman • 12:57p, 8/21/25
Stat Monitor Repairman said:
The Hot Bisuit
Kelly's Country cookin'
Cracker Barrel
Village Inn
Perkin's
Shoney's
Huddle House
Grandy's
Ihop
Waffle House
Denny's

In any event, been seeing these Black Bear Diners pop up lately.

Never eat at one myself, so where to they fall in the rankings of breakfast joints?
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