TBF to TCCTS, he's repeatedly said that this could grow legs and make money by virtue of the fact it has no real competition coming for several weeks, kind of like Mufasa, and whether that happens remains to be seen.
That said, I don't think that's happening because audiences seemed to like Mufasa more and it had the holidays to help carry it. I think it actually did worse in its first 3 days, but it made a lot in the following days because of Christmas. It also had even better viewer reviews on RT with close to 90%, while SW is at 75%. Might not seem like a big deal, but if you're relying on word of mouth to compound viewership and drive an extended box office, 15% is quite a handicap and represents the difference between, "Hey, go see this while you can," and, "It's good, but you can wait for it on D+."
That said, I don't think that's happening because audiences seemed to like Mufasa more and it had the holidays to help carry it. I think it actually did worse in its first 3 days, but it made a lot in the following days because of Christmas. It also had even better viewer reviews on RT with close to 90%, while SW is at 75%. Might not seem like a big deal, but if you're relying on word of mouth to compound viewership and drive an extended box office, 15% is quite a handicap and represents the difference between, "Hey, go see this while you can," and, "It's good, but you can wait for it on D+."

