Been tryong to do some digging.
If the rumor that the Chinese company (Shanghai Yicheng Culture) is behind leztao.net (short video platform) I found a very similar company with a similar profile as the Shanghai Yicheng Culture PR.
Additionally, here is an article discussing other lucrative prospects covered by the Shanghai Yicheng PR.
"In February Chinese short-video app Kuaishou soared 160% to $300 a share in the biggest internet company IPO since Uber, and the largest Hong Kong debut since the pandemic." [CNBC]
Profile
Kuaishou Technology is a China-based investment holding company mainly engaged in the operation of content communities and social platforms. The Company mainly provides live streaming services, online marketing services and other services. The online marketing solutions include advertising services, Kuaishou fans headline services and other marketing services. Other services include e-commerce, online games and other value-added services. The Company mainly conducts business within the domestic market.
"These two companies could make inroads in the $11 billion U.S. livestream shopping market"
https://www.cnbc.com/2021/05/06/facebook-amazon-make-inroads-into-11-billion-us-livestream-market.htmlShanghai Yicheng Culture PR
Shanghai Yicheng Culture Communication, is committed to building a global innovative advanced technology service platform with the integration of industrialized operations; smart e-commerce retail; innovative medical and health management; film, television and media; applications of blockchain technology; cultural and educational services. Looking ahead, ecosystem integration will be the development direction, in which worldwide high-end services as core business, by providing innovative technologies services with big data, so as to pave the way for global diversified development.
"Smart e-commerce retail", "innovative healthcare" and "innovative applications of big data" are the three main pillars of Shanghai Yicheng Culture. With the smart e-commerce retail, self-operated online shopping mall has established. Through stringent control on the eligibility of the supply chain manufacturers, together with the adoption of an innovative F to C model, more discount and high-quality "beauty & health" products are expected to be delivered directly from manufacturers to corporate clients. This does not only help more clients to save cost, but also facilitate more innovative brands to set up their own sale channels, eventually achieving the dream of having more national brands. As for the innovative healthcare, which highly integrated the online and offline services, is expected to have considerable growth in value. Through technology, the importance of health and wellness will be deeply rooted to the people's hearts, hence, realizing an upgraded global strategic of health and ecological services.