If the everyone wear masks-faction truly wants buy in from as many people as possible - but in a way that's actually sustainable for a year+ :
The focus would be on places that "high risk" people can't fully avoid (grocery store, convenience store, cvs, planes, etc)
But once it becomes "also-wear a mask the entire time your in a restaurant or bar except when your eating or drinking!"- that's when you lose people.
Anyone setting foot in a bar or restaurant, in theory, shouldn't be doing so if they're higher risk, and is deciding as a consenting adult to take whatever risk does exist.
Some of you can disagree with that all you want - but it's the reality. We'll see what ol Clay puts out today but if he truly cares about saving lives he will focus efforts on "essential businesses" Vs. "businesses you shouldn't go into to begin with if your high risk"