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Why do directors insist on filming in 70mm film when 99% of the movie goers will never experience the film in that capacity
The short answer is that directors aren't making movies in 70mm IMAX primarily for the people who see them in 70mm IMAX. They're making them that way because it improves the entire image pipeline and preserves the highest possible quality version of the film. Shooting on 65mm film (which is then projected on 70mm prints) captures an enormous amount of detail, dynamic range, and texture. Even if the final audience watches on a standard digital screen, the source image started with much more information than a typical digital capture.
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Also, why are they not building more 70mm IMAX theaters when the demand is like this. There are only some 40ish real theaters world wide right?
A true IMAX screen is so expensive to build, operate, and maintain, there's a unique chicken-egg problem:
- Because there's so few films shot in 70mm, theatres don't want to spend millions on equipment to upgrade facilities.
- Because there's so few theatres with 70mm screens, studios don't want to make 70mm prints.