Sox start the WS with the Vegas odds in their favor.
A $145 bet would net $100. Whereas a $100 dollar bet for the Cards would net $125.
At least the ratings will be helped. 2004 was Sox/Cards; 07 Sox; 06 had the Cards and 2011 had the Cards as well. The Yanks were in 09.
In the last 9 years if the Sox and/or Cards are in it, the ratings are 10 or greater.