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They could join Stannis but they think he murdered Renly so that isn't happening.
well, he sorta did. :P
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Who is The Flower?
Ser Loras Tyrell, he's the young curly-haired fairy boy who was first introduced by besting the Mountain in the jousting tournament and then revealed to be renly's gay lover.
and it's sort of explained by loras last season in the shaving scene with renly, he's talking about his house (the tyrells) have a lot of money, but not much in the way of military strength. a little background to help with that, the tyrells hold land called Highgarden in the southern areas of westeros, which apart from the riverlands (before the war started) is the most fertile and ideal place to live as far as crops and all that go. so they're both an ideal ally, and they need an ally with a strong military force. someone else explained why he joined the lannisters specifically over robb or stannis so i think that's enough to piece it all together
now having said that, if you remember the scene after renly's death where loras was basically super pissed off and wanted to go kill stannis now, littlefinger was the one to calm him down and try and talk sense into him and margaery. plus littlefinger also visited tywin about a possible alliance, so his hands are in this too
[This message has been edited by unicyclist_ag (edited 5/31/2012 12:01p).]